Promoting your freelance translation business

Format: Webinar presentations

Course summary
Start time:Jun 26, 2009 12:00 GMT     Add to calendar

Time and date:
June 26th
17:00 pm GMT
Language:English
Promoting your freelance translation business
The first part of any sales or promotional activity is deciding 'who' your clients are. In this webinar we will consider the 3 most common segments:
1) Translation Companies (TCs)
2) Direct Clients (DCs)
3) Fellow Language Professionals (FLPs)

We will consider:
1) The pros and cons of each segment
2) Promotional activity strategy that works for your chosen client mix.
Pre-requisites
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This webinar assumes no prior knowledge of sales or marketing, it is a good introduction for client segment and mix for new freelancers or existing freelancers who want to revisit their existing marketing strategy.
Registration & payment information
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Participation fee: 40 USD

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You can participate in the three (3) webinars of this series for 100 USD:

Promoting your freelance translation business June 26th

How to promote your freelance Translation Services July 3rd

Advanced promotional and sales activities to build your freelance business July 10th

Write to soledad@proz.com to take advantage of this offer.

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Payment can be done online with credit card, paypal moneybookers or wire transfer. Please click on the buy button on the right to purchase your spot.

Also, for some countries, local payment will be available, see Local payment option for training sessions for more information.

Once your payment is processed you will receive an invitation to join the webinar. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Doug Lawrence    View feedback | View all courses
Bio: Doug Lawrence is a sought-after international speaker with an engaging style that is energetic, informative, and based on almost 20 years in the translation industry; having held several international sale roles with leading translation companies and a translation tool vendor.

Mr. Lawrence is a passionate advocate for the professional translation industry, working to raise its profile and promote the value chain mentality in clients, translation companies, freelancers and educators.

Lawrence founded the UK’s leading independent translation technology consulting company, Amicus TransTec, in 2006. In 2007 Lawrence created the industry’s leading sales training programme Selling Translations™ which now consists of 20 courses and has been completed in various forms by over 4800 translation professionals from over 120 countries. Selling Translations™ has been approved by the UK ATC, UK ITI and ProZ.com.

When not delivering training or running Amicus TransTec, Lawrence works for the UK Government as an Export Communications Consultant for UK small and medium sized businesses. Lawrence is a consultant lecturer on the Master in Translation Studies at Aston University in the UK, and the Instructor for the ITSE 6083 Managing the Sales Process programme for the Austin Community College Texas, USA. He is also a Business Language Champion visiting schools and encouraging children to study languages. Lawrence is one of the UK's Principal Experts to ISO TC 37 and is a qualified ISO 9001 Lead Auditor.

Lawrence holds a BSc in Computer Science and an MBA. He lives in the UK with his wife and daughter and enjoys keeping fit with running, yoga and resistance training. He is a keen amateur linguist, learning a little of the language of each country he visits.
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