Tips and tricks to optimize your website - speak to your ideal clients and make them find you

Formats: Webinar presentations
Topics: Getting established in the translation industry
Business of Translation and Interpreting
Marketing tools for translators
Personal branding
Marketing for translators
Software, tools & computing
Business skills for translators

Course summary
Start time:Jan 30 15:00 GMT     Add to calendar

Check what time the course is running in your local time here.

The webinar can be purchased individually, but if you wish to participate in all sessions from the bundle you might wish to purchase two online sessions as a complete package at a special price for only 70 USD 50 USD today!

See other sessions from the bundle below:

* January 30 Tips and tricks to optimize your website - speak to your ideal clients and make them find you

* March 1 Optimize your basic marketing material to attract translation clients



Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the session.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Duration:60 minutes
Summary:A session on how to quickly and easily create and optimize a website specifically directed at freelance translators.
Description
Having a website is one of the best ways to maximize your online marketing and presence. Make sure your potential clients can easily find information about your professional translation or interpreting services by having an optimized website and a strong online presence.

This session will show you easy design tips, what content to include for linguists and how to make your website more visible online by using simple SEO tactics. The presentation includes expert guidance to help you create an optimized website. It also includes recommendations and easy tools and plugins which can help you achieve that.

This presentation will cover the following topics:

1. Basics about design, templates, and hosting
2. What content to include and what NOT to include
3. How to optimize the content for your target audience
4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients



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Target audience
• Freelancers starting in the translation industry.
• Experienced freelancers who want to expand their clients database
• Freelance translators who do not yet have a website to market their business with
Learning objectives
What you’ll learn:
1. Basics about design, templates, and hosting
2. What content to include and what NOT to include
3. How to optimize the content for your target audience
4. Easy tips for Search Engine Optimization (SEO) and how you can use it to accelerate engagement and get more clients
Prerequisites
Basic computing skills and familiarity with Internet
Program
Click to expand
This presentation will cover the following topics:
Why we need a website for our freelance translation/interpretation business
Free or low cost website hosting and templates
Steps to create your own business website
Website content
Do’s and don’ts for a translation service website
Marketing your website
Basic Search Engine Optimization
Integrating your website into the rest of your online presence and marketing
Software and system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
Click on the buy button on the right to purchase your seat

Steps to take your training:

To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to ProZ.com.

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
Trainer
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.
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Attendees (4)
Course limit: 20
Trannox
Registered and paid
Janine Vieler
Registered
Sara Massons
Registered and paid
Manuela Grün
Registered and paid
Monica Mereghetti
Registered and paid


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