Create a One Page Marketing Plan For Freelance Translators - Template

Format: Videos
Topic: Marketing tools for translators

Course summary
Availability:This training is available on-demand

Duration: 60 minutes

After you purchase access click here to watch the video.




Language:English
Summary:Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.
Description
Writing a one page marketing plan can give you a guideline for your marketing efforts without the time commitment of preparing a full marketing plan. It can be prepared quickly and gives you a to-do list in addition to a general snapshot of your marketing situation. All examples are customized for the translation industry and after this session you will have your own marketing plan for 2011.

Critical elements of the one-page marketing plan:

Vision, Mission and Goals: Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals).

SMART Goals: Goals should be Specific, Measurable, Achievable, Realistic and Timely.

Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences? What are the best ways to market to them? What trends affect them? What new needs do they have?

Tactics. What worked last year? What did not work? What tactics will you implement next year? Do these tactics fit your budget? What are the alternatives?

Timeline. When will you execute each marketing tactic and who will do the work?

Results Tracking. What results do you expect from each tactic? How will you track them? How does each tactic tie back to your business goals?
Target audience
• Freelancers starting in the translation industry.
• Experienced freelancers who want to expand their clients database.
Prerequisites
A desire to create a to do list for your marketing efforts for next year and grow your freelance translation business.
Program
Click to expand
• Presentation and description of the one page marketing plan template.

• Target Market – This is who you’re hoping to reach with your marketing message (including demographics, like age groups, ethnic groups, sex, location, etc.).

• Industry Trends – If your industry is experiencing widespread growth or decline, it might affect your marketing efforts, so you need to be aware of that and take note of it.

• Goal(s) – Choose specific and measurable goals that you hope to attain with your marketing efforts, and note them on your one page marketing plan.

• Strategies - Strategies very generally state how you plan to reach your goals. For example, if your goal is to increase listeners of your podcast by 10,000 in a year, an example strategy might be to invite well-known people in your industry to be guests on the show. Anything more specific would be considered a “tactic.”

• Yearly Marketing Budget - You need to estimate your yearly marketing budget, which will serve as a guideline when choosing your marketing tactics.

• Marketing Mix - The marketing mix is basically a breakdown of the 4 Ps of marketing.

• Top 3 Competitors – While you likely have many competitors, pick at least the top three competitors that you’ll need to position your products or services against in order to analyze them and form a comparison. By “top competitors” we’re talking about those that are most directly related to you; not necessarily the most well-known.

• Your Strengths – List your primary strengths as opposed to your top competitors.

• Your Weaknesses – List your primary weaknesses as opposed to your top competitors. Saying “I don’t have any weaknesses,” isn’t acceptable. Every entrepreneur has weaknesses in the competitive environment. You can’t overcome them if you don’t acknowledge them.

• Monthly Tactics – Here’s where you’ll choose very specific marketing tactics that fit within your strategies and your marketing budget. This one page marketing plan template lets you break them down monthly in order to ensure that your marketing efforts are continual, instead of using up the marketing budget on one or two tactics early on.
System requirements
Click to expand
ProZ.com videos require a current flash player. Update here: http://get.adobe.com/flashplayer/

With low bandwidth Internet connections the video playback may buffer and load slowly, in this case we recommend you wait the whole or most part of the video to load before playing.
Registration & payment information
Click to expand
Price: 25.00 USD
Once access purchased please follow this link to access the video: Create a One Page Marketing Plan For Freelance Translators - Template
Trainer
 Tess Whitty    View feedback | View all courses
Bio: Tess Whitty has been a successful freelance translator and entrepreneur for over 10 years and owns the company Swedish Translation Services. Her educational and professional background is in marketing and she is passionate about sharing her knowledge with other freelancers in the form of presentations, training, mentoring and consulting. She is also the author of the book “Marketing Cookbook for Translators”, with easy to follow “recipes” for marketing your translation services and achieving a successful freelance lifestyle, and the award winning podcast “Marketing Tips for Translators”. For more information, and to connect, go to www.swedishtranslationservices.com or www.marketingtipsfortranslators.com.
Comments about this course

Create a One Page Marketing Plan For Freelance Translators - Template

inesfly
Spain
Local time: 02:47
Member
Spanish to German
+ ...
good informationMar 9, 2017

Dear Tess thank you for this interesting webinar. Unfortunately, due to technical problems, I can only listen but I can't see the forms which you have created. Best regards Ines

 
good informationMar 9, 2017

INES Reisch wrote:

Dear Tess thank you for this interesting webinar. Unfortunately, due to technical problems, I can only listen but I can't see the forms which you have created. Best regards Ines


Hello Ines,

Thank you for attending the session and sharing your feedback. I have resent the link to training materials as requested. A link to the video will be shared as soon as possible.

By the way, you may wish to leave your feedback at http://www.proz.com/translator-training/course/feedback/14330 , so that other translators could also benefit from this course.

My bests,
Helen


 

Sign in to add a comment

To report site rules violations or get help, contact a site moderator:

Moderator(s) of this forum
Helen Shepelenko[Call to this topic]

You can also contact site staff by submitting a support request »
This discussion can also be accessed via the ProZ.com forum pages.


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Send a colleague information about this course
Your name:
Your friend's name:
Your friend's email:

Feedback on this course (2)
Extremely satisfied (5 out of 5)
"Excellent teaching on how to effectively plan the marketing a language services business. Lots of ex..." Read more
Extremely satisfied (5 out of 5)

Attendees (42)
Course limit: 500
Stanislava Georgieva
Registered and paid 
Cristiana Coblis
Registered and paid 
Svetlana Beloshapkina
Registered and paid 
Tamer Mekhimar
Registered and paid 
Sam Berner
Registered and paid 
Sandrine Savarit
Registered and paid 
Maria Grazia Ferrari
Registered and paid 
Andrej
Registered
Patrícia Cardoso Ferreira_Hermesel
Registered and paid 
m a r i n a
Registered and paid 
Yasemin Açıkgün
Registered and paid 
Carmen Cross
Registered and paid 
Anastasia Mishina
Registered
Carlos Umaña
Registered and paid 
Miriam Papps
Registered and paid 
Soledad Azcona
Registered
Juan Pablo Sans
Registered and paid 
Suzanne Deliscar
Registered and paid 
nilber
Registered and paid 
Bruno Depascale
Registered and paid 
Alexandra Villeminey
Registered and paid 
LouiseJ
Registered and paid 
muellner
Registered and paid 
EMANUELA ROTUNNO
Registered and paid 
Ina Muenster
Registered and paid 
Claudia Brauer
Registered and paid 
Nadezda Okladnova
Registered and paid 
Liber conversus
Registered and paid 
georgia efraimidou
Registered and paid 
Ulkar Nasibbayli
Registered and paid 
Nicola Thayil
Registered and paid 
Elena_Polunina
Registered and paid 
Yuliya Zolotarova
Registered and paid 
Marie-Ange Danthois
Registered and paid 
xxxMitsuyoMorik
Registered and paid 
VALERIA EGIDIO
Registered and paid 
mangopark
Registered and paid 
Olga Cuzmanov
Registered and paid 
Ailsa Wylie
Registered and paid 
Ticiana Massi Grenga
Registered and paid 
francopfohl
Registered and paid 
Maria88
Registered and paid 
frabunny91
Registered and paid 
Caroline Martin
Registered and paid 
Ami Norton
Registered and paid 


All of ProZ.com
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search