SEO and PPC for translators: making yourself visible on the web with search engine marketing - Second part (PPC)

Formats: Webinar presentations
Topics: Getting established in the translation industry
Software, tools & computing

Course summary
Start time:Oct 27, 2011 16:00 GMT     Add to calendar

SEO and PPC for translators webinars series.

The seminars are aimed at translators who have their own professional website (or to those who intend to build one in the near future) and are willing to acquire techniques and tools to improve their visibility on the web, by obtaining better natural rankings on search engines or by promoting their services by means of paid advertisements, with targeted low-investment advertising campaigns. The seminar can also offer useful notions to those translators who intend to develop web translation skills and offer multilingual SEO and PPC services to their clients.

Summary:Duration: 60 minutes. Check what time the course is running in your local time here.

Links to handouts and video recording will be emailed to all registered and paid users within 5 working days after the training.

Useful links:

Once uploaded, the video will be available from the video centre training cancelation policy
* Introduction to Pay Per Click: Google Adwords
* Starting an Adwords campaign
* Finding the right keywords
* Writing an effective ad
* Writing landing pages that work
* Workshop: keyword research techniques
System requirements
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Virtual platform system requirements

For PC-based Users:

• Required: Windows® 7, Vista, XP, 2003 Server or 2000 (Linux is not supported)
• Required: Internet Explorer® 6.0 or newer, or Mozilla® Firefox® 3.0 or newer (JavaScript™ and Java™ enabled) . If needed, download Java here.
• Internet Connection Required: Cable modem, DSL, or better recommended
• Recommended: Minimum of Pentium® class 1GHz CPU with 512 MB of RAM (2 GB of RAM for Windows Vista)

For Mac®-based Users:

• Required: Mac OS® X 10.4 (Tiger®), OS X 10.5 (Leopard®), OS X 10.6 (Snow Leopard®)
• Required: Safari™ 3.0 or newer, Firefox® 2.0 or newer; (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL or better recommended
• Required: PowerPC G4/G5 or Intel processor, 512 MB of RAM or better

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.


• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Payment information
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Click on the buy button on the right to purchase your seat

Steps to take your training:

To register in this session please click on the "register and pay later" button on the right. Your status will be marked as "registered" and it will indicate only your interest in the training session. Status changes to registered and paid when payment is processed and informed to

To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.
Created by
Andrea Spila    View feedback | View all courses
Bio: Andrea Spila è traduttore bilingue, web writer e formatore. Dopo essersi laureato in Filosofia alla Sapienza di Roma, ha ottenuto il suo dottorato di ricerca in Pedagogia nella stessa università. Nel 1989 ha fondato AlfaBeta, società di consulenza specializzata in servizi di traduzione e comunicazione multilingue con sede a Roma, dove attualmente ricopre l'incarico di Responsabile della produzione, occupandosi anche delle strategie di marketing e business development dell'azienda. Per AlfaBeta lavora inoltre come web content manager di numerosi siti e portali multilingue, dove si occupa di problematiche di SEO e web marketing.

Andrea lavora da molti anni come formatore e insegnante per traduttori e studenti universitari. Dopo aver iniziato la sua attività di formatore dieci anni fa con seminari interni all'azienda, si è dedicato all'insegnamento della traduzione tecnica e delle nuove tecnologie per i soci di AITI in tutta Italia. Da alcuni anni insegna web writing e traduzione tecnica nei corsi di master dell'università di Roma e L'Aquila dove gestisce la piattaforma di e-learning del Master in traduzione e redazione tecnica.
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