Herramientas de marketing en Internet

Format: Webinar presentations
Topic: Business of Translation and Interpreting

Course summary
Start time:Mar 27, 2013 16:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Even if you do not attend the online session you will still have unlimited access to the video recording and training materials within one working week after the course.

Useful links:
Once uploaded, the video will be available from the video centre
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Language:Spanish
Summary:Invierta menos y obtenga más de sus estrategias de marketing. Pague poco o nada y llegue a más clientes. Aprenda dónde encontrar y cómo utilizar las herramientas de marketing más efectivas para su negocio.
Description
Conozca un paquete de herramientas que le permitirán desarrollar estrategias de marketing a bajo o ningún coste. Cree un sitio web, diseñe sus tarjetas de visita y material publicitario, aproveche las redes sociales para promocionar su negocio. Reduzca los costes de marketing y publicidad sin renunciar al crecimiento.
Los costes de marketing para la actividad del traductor freelance están, a menudo, algo más allá del alcance de quien empieza en la profesión. Aprenda aquí a a utilizar herramientas gratuitas o muy baratas que le servirán para hacer llegar su negocio a posibles clientes. Presencia en Internet, material publicitario en papel y posibilidades de networking profesional a muy bajo coste pueden ser desarrolladas si se conocen las fuentes más efectivas.

Here is some feedback from other colleagues on the course's trainer:

"Excellent presentation!! Thanks for sharing all your knowledge that was presented in a practical way to help freelancers promote translation services."
Nidia Sofia Espinoza

"Good general information on the subject. Excellent tips for free or at almost no cost tools."
Javier Olivares Serrano



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Target audience
Traductores noveles interesados en obtener mejores resultados de sus estrategias de marketing.
Traductores noveles interesados en expandir su negocio a costes razonables.
Learning objectives
Aprenderemos:
- Cómo garantizar nuestra presencia en Internet a través de páginas web y blogs utilizando herramientas gratuitas.
- A utilizar herramientas gratuitas o muy baratas para crear material publicitario en papel como tarjetas de visitas, logotipos, folletos.
- Cómo utilizar las redes sociales para expandir nuestra actividad y llegar a más clientes.
Software and system requirements (click to expand)
Click to expand
Virtual platform system requirements
For PC-based Users:

• Required: Windows® 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Fast Internet connection (384 kbps or more recommended)
• Speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
Moisés Jomarrón de la Cerda (X)    View feedback | View all courses
Bio: Soy lingüista profesional a tiempo entero. Desde 2004 he trabajado para empresas, clientes individuales e instituciones públicas de Rusia, Cuba, Canadá, España, Portugal, República Checa, Alemania, Estados Unidos y Reino Unido.
Asimismo cuento con experiencia como gestor y consultor en proyectos europeos y como profesor de traducción en universidades.
Mi formación académica y profesional incluye:

* Certificado de Aptitud Pedagógica emitido por el Instituto de Empleo y Formación Profesional de Portugal. 2011.
* Cursos de posgrado en Emprendedurismo y Gestión de Proyectos. EGP-UPBS - Escuela de Negocios de la Universidad de Oporto, Portugal. 2008.
* Especialista en Lenguas y Tecnologías de la Información. Instituto de Letras y Ciencias Sociales y Humanas de la Universidad de Miño, Portugal. 2008.
* Posgrado en Herramientas de Traducción Asistida (CAT). Facultad de Lenguas Extranjeras de la Universidad de La Habana, Cuba. 2006.
* Licenciatura con Diploma de Oro en Lenguas Extranjeras (ruso, italiano, inglés). Facultad de Lenguas Extranjeras de la Universidad de La Habana, Cuba. 2005.
* Cursos avanzados de lengua rusa. Instituto Estatal A.S. Pushkin de Moscú, Rusia. (Beca de la Universidad de La Habana). 2002.
Comments about this course

Herramientas de marketing en Internet

ertraducciones Identity Verified
Mexico
Local time: 09:58
English to Spanish
+ ...
Mass mailingsFeb 15, 2013

how effective can be sending mass mailings for marketing

 

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Feedback on this course (4)
Extremely satisfied (5 out of 5)
Very satisfied (4 out of 5)
Very satisfied (4 out of 5)
"Gracias, Moises"
Very satisfied (4 out of 5)
"Consejos muy útiles fácilmente aplicables y presentación clara de la información. "

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Mercedes Pacheco
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