Standing out: Marketing basics for freelance translators

Format: Videos
Topic: Personal branding

Course summary
Availability:This training is available on-demand

Duration: 70 minutes.

After you purchase access click here to watch the video.



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See other sessions from the bundle below:

* On-demand training Standing out: Marketing basics for freelance translators

* On-demand training Standing out: Writing résumés and cover letters that sell



* On-demand training Standing out: Creating a freelance brochure to market your services

* February 22 Standing out: Crafting that killer freelance pitch
Language:English
Summary:In an hour, you will learn some of the basic concepts on marketing and how to implement them in your marketing strategy to grow your business and target new prospects more effectively.
Description
For non-marketers, the concept of marketing can be quite scary, obscure and vague. Still, marketing is a critical aspect of every business activity. In an hour, this webinar will provide you with some basic information about marketing concepts and strategies you can easily implement in your promotional activities to help you grow your business and target new prospects more effectively.

Specifically, we will cover the following:

- What is marketing and why is it important for freelancers
- Positioning: target market and target audience
- Key principles of marketing communication
- How to define your marketing objectives
- Marketing kit: docs and their use

As a bonus, participants will receive a one-page marketing plan template they can use to implement the information provided in the session in their marketing and promotional activities straight away.
Target audience
- Freelancers starting in the translation industry.
- Experienced freelancers who want to grow their business.
Learning objectives
In this webinar you will learn how to:

- identify your market and target audience
- identify your business goals and marketing objectives
- promote your services more effectively with a marketing kit that works
Prerequisites
No specific previous knowledge and experience needed
Program
Click to expand
* What is marketing and why does it matter to freelancers
* Identifying your market and target audience
* Essential characteristics of marketing communication
* Marketing kit for freelancers
Software and system requirements (click to expand)
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Registration and payment information (click to expand)
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Price: 15.00 USD

Click on the buy button on the right to purchase your seat Participation fee includes unlimited access to the recording. How do I purchase the video? To purchase your seat at this session please click on the "buy" button. After your payment is received, your status will be changed to “registered and paid” and an invoice and receipt of payment will be sent to you for your records. How do I access the video? Once the payment is processed you will be able to watch the video here.
Trainer
 Alessandra Martelli    View feedback | View all courses
Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

Website: www.mtmtranslations.com
Twitter: @mtmtranslations
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Attendees (13)
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Judit Babcsányi
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Iuri Abreu
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Madeleine Pérusse
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Patricia Dillon
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Gabrijela Djebro Hodnik
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Drew MacFadyen
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Mihaela Bordea
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Sara Gneri
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Nutan Niphadkar
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Ina Muenster
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Nadezda Okladnova
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Maria Polgáry
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Sophie Delios
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Neva Giussani
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Velizara Koleva
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