Layout, colori ed elementi grafici nei materiali di marketing

Format: Webinar presentations
Topic: Personal branding

Course summary
Start time:Dec 11, 2013 12:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

There needs to be a minimum of 10 students to conduct this training session. If the minimum of paid students is not reached 72 hours before the session is to take place, you will be notified and a training credit/a refund will be issued accordingly.

Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (available within one working week after the session),
* a certificate of attendance available for download from your ProZ.com profile.

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Once uploaded, the video will be available from the video centre
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Language:Italian
Summary:La pubblicità è l’anima del commercio … ma è necessario seguire le regole del gioco! Questo webinar presenta idee e consigli pratici circa layout, uso dei colori e degli elementi grafici nei materiali di marketing, per aiutarvi a massimizzare l'impatto delle vostre attività promozionali.
Description
Diversi studi dimostrano che, indipendentemente dal prodotto o servizio presentato, gli elementi grafici ed i colori nei materiali di marketing hanno un ruolo fondamentale nell'influenzare l'attenzione del lettore. Affinché la comunicazione promozionale sia efficace, però, occorre selezionare e dosare sapientemente tali elementi.

Vi siete mai chiesti che sensazioni trasmettano al visitatore i colori usati sul vostro sito? Le immagini che avete scelto sono adatte alla cultura del vostro pubblico di riferimento o potrebbero urtare la sensibilità di chi legge? Quali font utilizzare per rendere facilmente leggibili i vostri contenuti dando, al tempo stesso, un tocco personale al vostro CV?
Questo webinar di un'ora presenta gli elementi fondamentali della teoria dei colori applicata al marketing e le informazioni essenziali sull'uso corretto degli elementi grafici nella comunicazione promozionale.

ATTENZIONE: Si ricorda che il corso verrà attivato solo nel caso in cui si raggiunga un minimo di 10 partecipanti.

Here is some feedback from others on this course's trainer:

"She explained very well and I learnt a great deal out of the presentation."
Naweed Miakhel

"Alessandra is highly professional and able to convey her messages with clarity and concision."
Alessandro Pierfederici

"It is always good to follow Alessandra's webinars because they always provide new details and information in an informal but professional way. Her training style is informative but information is not rushed but explained, which makes the webinar a learning session."
Giorgia Garavini

Target audience
Questo corso è pensato per

• Professionisti che abbiano appena iniziato la propria attività da freelance
• Professionisti esperti che intendano ampliare il proprio volume d'affari
Learning objectives
• Saper utilizzare correttamente colori ed elementi grafici nei propri materiali di marketing
• Saper scegliere gli elementi grafici più adatti in base al tipo di materiale
Prerequisites
Non è necessaria alcuna conoscenza specifica.
Software and system requirements (click to expand)
Click to expand
Software

For PC-based Users:

• Required: Windows® 8, 7, Vista, XP or 2003 Server
• Required: Internet Explorer® 7.0 or newer, Mozilla® Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Recommended: Dual-core 2.4GHz CPU or faster with 2GB of RAM (recommended)

For Mac®-based Users:

• Required: Mac OS® X 10.5 – Leopard® or newer
• Required: Safari™ 3.0 or newer, Firefox® 3.0 or newer or Google™ Chrome™ 5.0 or newer (JavaScript™ and Java™ enabled)
• Internet Connection Required: Cable modem, DSL, or better Internet connection
• Required: Intel processor (1GB of RAM or better recommended)

To Use VoIP (microphone and speakers or headset):

• Required: Fast Internet connection (384 kbps or more recommended)
• Required: speakers or headset (USB headset recommended)
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Alessandra Martelli    View feedback | View all courses
Bio: Alessandra Martelli is a freelance translator and copywriter working in the industry since 2002. Alessandra specializes in translation and copywriting projects in the fields of Marketing & Advertising, Market research and Tourism, and she is the “Italian voice” of some of the most important brands operating in the fields of luxury, tourism & hospitality, B2B services worldwide.

Conference speaker and professional trainer, Alessandra provides hands-on actionable training to freelance translators willing to improve their skills both as professionals and as business owners.

Website: www.mtmtranslations.com
Twitter: @mtmtranslations
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Feedback on this course (4)
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Attendees (13)
Claudia Lonardi
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Angie Garbarino
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francesco filippi
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Brunella Bracci
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Yaotl Altan
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emilia de paola
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Adele Palmeri
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Daniela Gatto
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Mercedes Sánchez-Marco
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Lucia Leszinsky
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Aura Fossati (X)
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Valentina Di Bennardo
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Marina Marino
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Sabina Artico
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Stefano Lodola
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angela manitto
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Silvia Debè
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Maria Chiara Della Porta
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Davide Santori
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Barbara Bonatti Divers
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