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Services
Translation, Editing/proofreading, Transcription
Expertise
Specializes in:
Telecom(munications)
Law: Contract(s)
Energy / Power Generation
Law (general)
Petroleum Eng/Sci
Ships, Sailing, Maritime
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MasterCard, Visa, American Express, Wire transfer
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Sample translations submitted: 1
Portuguese to English: New Logo Detailed field: Energy / Power Generation
Source text - Portuguese INFORMAÇÃO SOBRE O CONCEITO DA NOVA LOGOMARCA
O estudo para modernizar a marca da empresa foi desenvolvido considerando que a marca atualmente existente mostrava-se com desenho antigo, e não expressava as novas ambições da empresa no que se refere ao desenvolvimento sustentável e modernidade.
A opção foi partir para uma nova marca ao invés de modernizar a marca existente.
A nova marca proposta, desenvolvida pela escritório
baseou-se no conceito da “transformação”:
• transformação do gás em energia;
• transformação da posição da empresa, com maior alinhamento com as estratégias modernas, com foco na sustentabilidade
• transformação das relações da empresa com a sociedade, suas ações de responsabilidade social
• transformação das relações da empresa com o meio ambiente, através de suas ações de compensação e apoio a projetos ambientais.
Buscou-se, portanto, uma marca para refletir o momento atual da empresa, que incorporasse conceitos de sustentabilidade, modernidade, alta tecnologia, movimento, e que, sobretudo, tivesse leveza.
Assim, foi criada a nova marca, com desenho moderno, limpa e concisa que mostra a UTE NF como uma empresa atual, comprometida com a transformação e com a visão de futuro.
Foi selecionado o uso de letras em caixa alta, com tipografia Frutiger, que já vinha sendo utilizada como fonte institucional da empresa. A variação do peso das letras UTE e NORTE FLUMINENSE visa fortalecer as informações através do contraste.
A escolha das cores tem por objetivo enfatizar a modernidade e sustentabilidade. O laranja é uma das cores institucionais da EDF, e o verde é uma das cores institucionais da Petrobras e traz em si o conceito de meio ambiente, de sustentabilidade. O uso de degradê foi adotado para reforçar o volume e o movimento, trazendo à marca uma opção de ser também uma marca em três dimensões.
A forma geométrica abstrata busca remeter à idéia de movimento, de transformação e infinito (referência ao sistema de ciclo combinado). Não há necessidade de fazermos referência direta a usina e a produção de energia, visto que o nome da empresa já traz esta informação (Usina Temelétrica – UTE).
Translation - English
INFORMATION ON THE CONCEPT OF THE NEW LOGO
The study to modernize the company logo was undertaken as it was felt that the current mark was somewhat antiquated and didn’t express the company’s new ambitions in the field of sustainable development and modernity.
The decision was made to introduce a new mark rather than modernize the existing one.
The proposed new logo, conceived by
was based upon the concept of “transformation”:
• Transformation of gas into energy;
• Transformation of the company’s position, with greater alignment with modern strategies, focusing on sustainability
• Transformation of the company’s relationship with society and its activities in the field of social responsibility
• Transformation of the company’s relationship with the environment, reflected by its efforts to compensate and its support of environmental initiatives
It was therefore decided to conceive a mark that better reflects the company’s present-day position, incorporating the concepts of sustainability, modernity, leading-edge technology, movement, and, most importantly, that imparts an overall feeling of lightness.
The new mark was created according to these concepts, its design modern, clean and concise, depicting the Norte Fluminense UTE as a present-day company committed to transformation with a vision to the future.
It was decided to use upper-case lettering in Frutiger font, as currently utilized by the company. The contrast achieved by the variation in the size of the letters “UTE “and “NORTE FLUMINENSE” is intended to reinforce its message.
The objective governing the choice of colors was the emphasis on modernity and sustainability. Orange is one of the EDF’s institutional colors and green is one of Petrobras’ institutional colors which also represents environmental concepts and sustainability. The use of gradient was adopted to reinforce volume and movement, giving the logo a further three-dimensional option.
The abstract geometric form seeks to convey the feeling of movement, of transformation and the infinite (a reference to the combined cycle system). It isn’t necessary to refer directly to the plant itself or to the production of energy, given that the name of the company already provides that information (Thermoelectric Plant – UTE).
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Experience
Years of experience: 25. Registered at ProZ.com: Jun 2011.
Adobe Acrobat, Adobe Photoshop, Microsoft Excel, Microsoft Office Pro, Microsoft Word, Powerpoint
CV/Resume
CV available upon request
Bio
Born in England of English/Portuguese parents but raised in Rio de Janeiro, Brazil. Bilingual English - Brazilian Portuguese.
Worked in Rio de Janeiro as translator and project manager from 1999 - 2007.
Relocated to Cebu City - Philippines in 2007. Continue to work as freelance translator to the present day.
Specializing in Brazilian legislation, contracts, environmental impact reports and invitations to bid in the oil, gas and electrical energy sectors and other related topics.
Keywords: Brazilian Portuguese, British English, US English, Oil, Gas, Electricity, Telecommunications.
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