Working languages:
English to Spanish

Isabel Cal Díaz
~20 yrs in tech, business and marketing

San Lorenzo de El Escorial, Madrid, Spain
Local time: 06:20 CET (GMT+1)

Native in: Spanish (Variant: Standard-Spain) 
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IT/high tech (particularly marketing content for B2B companies)
Sales, advertising and PR 
Transcreation and cultural adaptation
Corporate communications - Websites and technical documentation

📨 Email: [email protected] 

Highly experienced English-to-Spanish translator specialising in technology,
and business communications and advertising/transcreation.
Meticulous attention to detail, excellent style and copy that reads and sounds totally natural in Spanish.



◉ Translation, transcreation and linguistic services
English > Spanish (Spain) 

◉ 4-year Degree in
Translation and Interpreting
(University of Salamanca, 2000)

◉ 20 years of translation experience, 15 as a full-time freelancer

◉ UK-resident from 2002
to 2009; now based in Spain

◉ Member of ASETRAD
(Spanish Association of Translators and Interpreters)

◉ Associate of ITI
(British Institute of Translation and Interpreting)

◉ Very quality-conscious
Capable of adapting my writing voice and style to create compelling, targeted translations that effectively reach the intended audience


For each and every project I do, I strive for the following: 

Targeted translations and
a partnership approach
to business

I know that different translations are needed for different purposes and will always try to work out with you what you are trying to achieve exactly.

Impeccable writing skills

I hold excellent writing above all else. 


I never miss deadlines and always try to gain a good understanding
of my client's needs. I am also independent but never guess, so
if something needs to be asked,
I will always consult you first. 

Please visit my website
or e-mail me for details
of rates and availability


Check my Portfolio 
for samples.


Contact me

                                    AREAS OF EXPERTISE 

IT/high tech

Mainly marketing content for B2B companies (web copy, white papers, sales pages and landing pages, customer case studies, ebooks, blog articles, campaigns, digital ads, etc.)

Very on top of the latest technology developments, with subjects covering digital transformation, cloud, data and analytics, AI, machine learning,  automation, cybersecurity, edge computing, the Internet of Things (IoT), future of work, etc.

Other types of marketing, advertising and PR materials

Online and offline. Experience in long and short copy.

Creative translation (transcreation) 

Adaptation of advertising campaigns and any kind of creative copy. Familiar with the luxury goods sector.

Corporate communications

Newsletters, web and intranet content, corporate governance, codes of ethics, internal publications, e-learning and training material, etc.

Websites and general business translations 


Keywords: 5g, above the line, access control systems, adaptation, adaptations, advertisements, advertising agencies, AI, analytics, application virtualization, applications, AR, AR/VR, articles, artificial intelligence, ATL, augmented reality, availability, b2b, b2b ecommerce, b2b marketing, b2b software, b2b technology, backtranslation, backup, below the line, big data, blog posts, blogs, BPM, branding, briefs, brochures, brochures, BTL, business, business applications, business automation, business intelligence, business mobility, business process management, business rules, business technology, business-to-business, case studies, C-level, cloud, cloud computing, cloud management platform, cloud native applications, cloud platforms, cloud provider, cloud services, collateral, competitive intelligence reports, compliance, computer security, computing, consulting, consumerization, content, content marketing, copy, corporate, creative translation, creativity, CRM, cross-cloud, cross-cloud architecture, cultural check, customer communications, customer experience, customer experience management, customer insights, customer intelligence, customer journey, customer relationship management, cyber security, cybercrime, cybersecurity, data center availability, data centers, data management, data management systems, data mining, data protection and recovery, data sheets, data warehousing, databases, degree, desktop virtualization, devices, digital business, digital economy, digital experience, digital marketing, digital media, digital transformation, digital workspace, direct mail, direct marketing pieces, disaster recovery, distributed infrastructure, DM packs, documentation, ebooks, ECM, editing, eDMs, education and training, e-learning, email marketing campaigns, emails, employee experience, endpoint security, enterprise content management, enterprise IT, enterprise IT ecosystems, enterprise mobility management, enterprise resource planning, ERP, ERP systems, español, facebook, fact sheets, flyers, gateways, governance, hacking, hardware, headlines, headlines, heterogeneous environment, high end, high end marketing, high quality, hubs, human resources, hyper-converged infrastructure, IaaS, ICT, incident response, informática, information security, information technology, infrastructure management, innovation, instructional pieces, international campaigns, Internet applications, internet of things, IoT, IT, IT marketing, IT services, LAN/WAN, landing pages, leaflets, localisation, localización, localization, long copy, luxury, luxury marketing, luxury sector, luxury watches, machine learning, management, manuals, marcom, marcomms, market research, marketing, microsites, mission statements, mobile applications, mobile apps, mobile devices, mobile platform, mobility, multichannel, NAS, network security, network storage architectures, network virtualization, networking, networks, newsletters, omnichannel, omnichannel customer experience, online, packaging, personal technology, persuasive writing, physical security, posters, PR, predictive analytics, presentations, press ads, press release, print, print ads, printing, private cloud, professional bios, profiles, programas, protocols, public cloud, public relations, reports, SaaS, sales collateral, sales guides, sales sheets, SAN, SDDC, SDDC platform, search and knowledge discovery, security, security transformation, server software, server virtualization, servers, service availability, site copy, slide decks, slogans, social media, social media content, software, software deployment, software layer, software-as-a-service, software-defined data center, software-defined environment, software-defined infrastructure, Spanish, speeches, standards, storage, strategic communications, strategy planning, success stories, survey, surveys, SW, switches, taglines, tech, tech industry, technical, technology, telecom, trados, training material, training materials, transcreation, transcreator, translations, tvc scripts, tweets, unified communications, user experience, video scripts, virtual appliance, virtual machines, virtual network, virtualization, virtualization hardware, virtualization software, VoIP, VPN, watches, web banners, web content, web copy, webpage, website, websites, white paper, white papers, white papers, wireless networking

Profile last updated
Feb 25

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