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| Catherinegong |
Medicine and general translation
Guiyang, Guizhou, China
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: Chinese (Variant: Mandarin)
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|Chinese to English: Translation of a report in security and protection industry|
General field: Other
|Source text - Chinese|
2017 安防市场十大趋势 ——挑战与机遇并存
过往的三十余年里,安防的生态系统很简单:设计制造——工程集成— —软硬件维护,而现在的生态系统较为复杂:用户需求——定制化——设计 制造——工程集成——服务运维——创新改进。
在数据为王的时代,安防从 IT 化走向 DT 化。
当前反恐维稳是全球的刚需,视频数据的价值逐步得到开发,另外安防 行业保持着稳健的增长趋势,种种原因吸引了众多跨行而入的新面孔,安防 行业的变化越来越大。安防行业未来不仅仅是安防企业的舞台。
谁负责将数据价值化,给用户产生更多的管理价值,是设备商还是集成 商、工程商,目前并无统一的定论。现在摆在安防行业面前一道最难的难题 是,如何将这些数据完善地结构化和管理。这并不是一家企业便能真正推动 的事。从另一个侧面,这也会催生新的生态链形成。
2.突破非结构化难题,视频被赋予更多价值 在安防领域 99%以上的数据是非结构化数据。很多情况下需要深度学习
算法的突破,对目标进行识别,对物体进行检测,对场景进行分割,对人物 和车辆属性进行分析。但由于传统算法及芯片技术的制约,智能安防的发展 一直停步不前。
在 2016 年北京安博会上,深度学习被视为突破当前难题的关键。技术 的突进让安防朝着更快、更广的领域延伸,视频被赋予了更多的价值。
在“更快”方面,企业从过往研发方向聚焦于解决“看得清”的问题(高 清视频图像及应对苛刻环境下工作),向着以视频数据帮助用户如何去“看 得懂”趋势及变化。换句话来讲,前者强调事后的取证,后者强调的是事前 的防范,视频监控系统突破视频非结构化的制约,实现对事态研判、动态人 脸识别,极大提升了实时报警率及降低了误报率。
在“更广”方面,视频监控系统借助深度学习与非结构化数据的计算能 力,能实现不仅仅安全防范的需求,也将视频的价值进一步得到挖掘,如商 业业务决策、提高企业运营效率等。
过去的几年,虽然中国防盗报警行业企业在不断地崛起,但总体市场给 人的感觉仍是相对平和的。一方面是价格战导致企业的利润压缩,另一方面 则是自身战略部署的不到位。未来报警硬件会越来越廉价,企业的利润核心 必然来源于报警服务。如何打通家庭到社区再到运营商的桥梁,值得企业去 探讨。
2016年,海康威视宣布收购 Pyronix,大华股份宣布与ADT China合
如果要问,电子科技圈最火的三样产品是什么,那一定是无人机、VR 眼 镜、机器人。这三者也成为当前许多安防企业乐意去探讨的蓝海市场。
对于中国深圳一些生产代工的企业而言,从智能手机到摄像机再到机 器人等,他们迎来了一拨又一波新的业务。这些新的市场需求,便是他们赖 以生存新的救生圈。但这类产品往往都有一个特点,那就是滥,相关的产品 五花八门,真正称得上是精品的,少之又少。
根据 Statista 调研报告显示,全球智能家居市场容量排名前五的国家 分别是:美国、日本、德国、中国、英国。其中美国的智能家居市场容量为 97.125 亿美元,日本为 11.289 亿美元,德国为 9.256亿美元,中国为 5.2 亿美元,英国为 4.775 亿美元。
在中国,还没有一家企业获得真正的成功。一方面,消费者对于简单的 智能产品需求性不强,另一方面,消费市场的核心是服务,而不是简单的硬 件支持。例如家中有老人摔倒了,通过摄像机察觉到了,用户需要电话通知 相关人员去处理,而这样的时间差对于紧急事件而言可谓黄金时间,如果摄 像机能够连通社区服务,用户对服务费进行支付,或许能得到更多人的支持。
目前智能家居市场让人尴尬的是,别墅用户与极客虽然用户群体庞大, 但中间的一般消费者对于此类产品却不感冒。让中间这类用户群体发展起 来,智能家居才能有肥沃的土壤茁壮成长。
据报道,2015年中国o2o(online to offline) 市场规模达3000亿, 2016 年将达 3800 亿。以大众点评等为代表的团购服务,在餐饮娱乐等领域 实现了深度互联网化,与用户日常生活的结合日益紧密。以饿了么等为代表 的餐饮外卖服务,不仅为餐饮业带来增量消费,还提供同城配送等大幅提升 效率的解决方案。以滴滴出行为代表的交通出行服务,降低了出租行业运营 成本,催生共享经济,提升了市民的出行效率。
但在风口上,安防行业中真的有猪飞了吗?当前与 o2o 关系最为密切 的是楼宇对讲及停车场企业,他们拥有最庞大的消费者用户群体, 理论上 通过产品延伸服务的模式,应该是值得期待的。但是现在,用户没有真正对 品牌形成粘性,没有消费和流量。
围绕着 o2o 最本质的特征——通过产业链上的资源整合、通过对用户 数据进行深度挖掘,提升供应链效率,这是安防行业下一步的目标。虽然平 台是未来的趋势,但目前,最基础的产品仍然没有足够打动用户。如何去打 造新的商业及产业链模式,仍待时间去摸索。
2015 年门禁行业增长率达 6.6%,2016 年预期增长率为 7.2%,远高于 视频监控市场增长幅度。这些增长的数字背后,反映着重要的信息,传统的 机械电子门禁设备开始向着电子门禁设备系统转移,创新门禁和新的识别 技术,将不断推动门禁产业的快速发展。比较引人注目的技术有无线门禁、 人脸识别等。
在中国,相比于过去十多年房地产业的火爆,2015 年房地产开发投资 增速仅为 1%。大环境的变化,行业最受影响的是楼宇对讲市场。为了应对 变化,楼宇对讲企业近几年来不断将自身产品线向外延伸。电子锁在中国市 场拥有巨大的发展潜力,加上可以利用楼宇对讲原有的渠道推动产品销售, 成为对讲企业新的发展目标。
电子智能锁面临两个关键的问题:一是产品软件的加解密技术;二是提 升机械开锁的锁芯质量要求。要使电子智能锁更具时代适用性,安全始终是 用户关注的核心问题。智能锁在高档酒店、别墅、公寓、普通家庭用户占有 率仍不到 3%。随着技术成熟和价格的下降,未来仍然有较大的市场。智能 锁将为楼宇对讲企业打开另一道市场大门。
端到端解决方案在安防行业中并不是一个新鲜的字眼,随着解决方案 的发展,端到端趋势越来越明显。而这样的转变势必会影响三类安防从业者, 一是纯渠道商、二是纯工程商/集成商、三是中小型安防设备商。
对于渠道商而言,“All in one”的模式减少了用户选择产品的困难, 用户通过厂商直接享受“一条龙”服务,减少了中间渠道流通的成本,去中 间化的趋势让渠道商的利益大幅减少。
对于纯工程商或集成商而言,设备商的解决方案服务咨询团队,已经接 近集成商的角色,工程商们如果想要生存只能沦落为“水电工”角色,日子 也大不如前。
对于中小型设备商而言,同质化的竞争,使得产品价格利润越来越低, 缺少整体解决方案以及产品性价比,失去项目市场的竞争力,也会被市场所 淘汰。
一些知名厂商正在通过资源整合,以视频技术为核心,提供从摄像头到 存储、 视频服务等端到端的整体解决方案,帮助用户解决安全及视频应用 的需求。安防行业正在催生新的巨无霸诞生,这也是这几年行业洗牌后的必 然趋势。
存在着安全缺陷。黑客能够通过漏洞,查看用户家中的情况, 并实现对家 中对话的录音,甚至直播用户的生活。
不少安防厂商开始在技术、产品设计、企业经营层面上去强化产品的安 全性能,但目前来看,这些举措并不足以真正应对未知的安全挑战,新的问 题仍然层出不穷。未来必然会诞生一些专门应对网络安全问题的安防企业。 同时,政府与行业亟需建立一个智能硬件的安全标准,让标准去约束整个行 业,提升产品的信息安全能力。
|Translation - English|
10 Trends of the Security and Protection Industry in 2017
--with challenges and opportunities coexisting
1. The formation of a new ecological chain of the security and protection industry(SPI).
The former closed security and protection system(SPS) is developing to be more open, so is its ecological chain. With the rapid change of technologies in this field, the old ecological chain has fallen into pieces gradually.
Over the past three decades, the ecological chain was simple: designing and manufacturing--engineering integration--software and hardware maintenance. But now it has evolved to be more complicated: user requirement--customization--designing and manufacturing--engineering integration--service, operation and maintenance--innovation and improvement.
However, with security products become more and more homogeneous, the whole industry has started to shift from productivity-orientated to consumer-demand-orientated. In an era of data being the king, SPS has transformed from being IT (information technology)-based to being DT (data technology)-based.
As anti-terrorism and maintaining stability have become a rigid demand for countries around the world, the value of video data has been gradually discovered. Besides, due to the steady growth of the SPI and other reasons, many new faces have been attracted to this industry from their former ones, which leads to increasingly significant changes in the SPI. The future of this industry is more than a stage for security enterprises.
Be it equipment suppliers, integrators, or installers that are responsible for the evaluation of data and providing more management value to consumers, there is no unified conclusion. Now what the SPI faces is the trickiest question: how to properly and comprehensively structuralize and manage data? It is not something that can be fundamentally pushed forward by a single enterprise. But on the other hand, it can facilitate the formation of a new ecological chain.
2. In order to tackle the problem of unstructured data, videos should be given more value.
In the SPI, 99% of the data is unstructured. The improvement of intelligent security system has been limited for a long time because of the stagnation in the development of traditional algorithms and chip technologies. Therefore, Deep Learning is required to make breakthroughs, so that objects can be studied, scenes segmented, people and vehicles analysed.
On the 2016 China International Exhibition on Public Safety and Security, Deep Learning was seen as the lynchpin for breakthroughs. The advancement in technology enables the SPI to develop more quickly and extend into more fields, and grants video more value.
In terms of “developing more quickly”, companies used to focus on “seeing clearly” (high definition video images and the equipment's capability to work in harsh environments), but now they attach more importance on helping users to “understand what they see”. In other words, the former emphasises the evidence collection after incidents while the latter strengthens the prevention of such incidents. Surmounting the difficulty of unstructured videos, the monitoring system is able to study and judge the situation, and dynamically recognize human faces, which remarkably promotes the real-time alarm rate and reduces the false alarm rate.
In terms of “extending into more fields”, the video monitoring system not only meets the demand for security and protection but also further explores the value of videos by virtue of Deep Learning and the computing capacity of unstructured data, such as making business decisions and improving business operational efficiency.
As a matter of fact, the SPI can draw lessons from the experience in other fields. State-of-art image chip technologies and algorithms have been widely used in areas such as dynamic facial recognition, intelligent transportation system, unmanned aerial vehicle(UAV) image processing and remote sensing geographical image processing.
3. Anti-theft alarm, with the transformation accelerating.
In the past few years, although enterprises were constantly emerging in the anti-theft alarm industry, the overall trend seemed to remain relatively moderate. That was partly because the price war among companies resulted in profit squeeze, and partly because company strategies were inadequate. In the future, with anti-theft alarm system hardware being cheaper, the core profit for companies will inevitably come from their alarm service. Thus, it is worth discussing how to bring the system to families, to communities and to operators.
In 2016, Hikvison announced its acquisition of Pyronix, and Dahua Technology decided to cooperate with ADT China. Similar movements of these giants have caused panic in the industry: whether they will duplicate what happened in the video monitoring industry, sweeping the whole anti-theft alarm industry?
4. Will UAV, VR, robots be the new lifebuoy for the SPI?
If asked, what are the three most popular products in the electronic technology circle？Without doubt UAV, VR spectacles, and robots will the answer. They are the blue ocean market which various companies are eager to explore.
Some original equipment manufacturers in Shenzhen, China, have embraced waves of new businesses, ranging from smartphones to video cameras and to robots. These new market demands are their dependence for business. Nonetheless, their products share one thing in common: the excessively surplus supply, with low product quality and in all sorts of related forms. Very few of them can be called as quality and competitive goods.
5. The sluggish smart home market and the SPI.
According to a research report by Statista, the top five countries in the world in terms of the capacity of the smart home market are the US, Japan, Germany, China and the UK. The US has a $9.7125 billion market capacity in this industry, while Japan $1.1289, Germany $925.6 million, China $ 520 million, and the UK 477.5 million respectively.
In China, no company in the area has achieved real success. On one hand, Chinese consumers do not have a strong demand for smart home devices with simple functions. On the other hand, the core business of the consumer market is services, rather than basic hardware supports. For example, if an elder has a fall at home, even if the incident is detected by the camera, his family will still have to inform relevant workers for help. In such an emergent circumstance, time is gold. If the camera is linked directly to the community service and users pay for the service, then the product probably will be better welcomed.
But how to solve the privacy violation issue is a big concern for companies. That is why many companies go beyond the home monitoring into consumer camera products. Sports cameras and live video broadcasting service have been launched to meet young people’s demands and these products are less involved with people’s privacy and service problems while being more suitable for security companies to expand their businesses.
The biggest hindrance for the smart home market is that although the user group consisting of villa households and geeks is large, but average consumers between them are not interested in these products. Only when the average consumers are developed, can the smart home market has a fertile soil to thrive.
6. O2O, the popular business model, who are the winners?
It is reported that China’s O2O (Online to offline) market size has reached 300 billion Yuan in 2015, and is projected to be 380 billion Yuan in 2016. The group-buying service represented by Dianping.com has been deeply Internet-enabled and connected with users’ day to day life. Besides, the food delivery service, such as the one offered by ele.me, has not only helped restaurants to increase their business but also provided solutions, like intra-city delivery, to promote efficiency considerably. In the transportation service industry, companies such as Didi Taxi have successfully reduced the operation cost of taxis, created the Sharing Economy, and improved the transportation efficiency for citizens.
Even so, in the golden age for industries, has the SPI got a share? At present, owing to having the largest amount of consumers, the building intercom and parking lot businesses are closest to O2O among others in the industry. So theoretically, they can be expected to develop service models through their products. But realistically, the brand royalty has not formed among consumers yet, so there is no guarantee for consumption and consumer volumes.
Focus on the essential characteristics of O2O—The next goal for the SPI is to improve the efficiency of the supply chain through integrating resources, utilising and analysing user data thoroughly. Platforms are the future, though the most basic products are not good enough to attract customers now. How to establish new business and industrial chains is still waiting to be explored.
7. Mobile entrance control, infinite business opportunities apart from the hardware.
In 2015, the entrance control business has witnessed a 6.6% growth and is predicted to reach 7.2% in 2016, which is significantly higher than that of the video monitoring market. Behind those figures, there is an important message reflected: the trend is moving from the traditionally mechanical entrance guard system towards the electronic one. New innovative entrance control and recognition technologies are going to propel the industry with wireless access control and facial recognition being the most eye-catching ones.
For users, along with the showing up mobile entrance control, the biggest concern is the safety. Mobile chips replace entrance cards and keys, so how to bolster security will be the most important thing for manufacturers to think about.
To open doors remotely with mobile terminals is certainly going to save many troubles for users, and when such mobile applications gain their recognition, the business will soar to its greatest height.
8. The electronic lock, the saviour for the building intercom.
The growth of property development in China was only 1% in 2015, compared with its rapid development in the past decade. The building intercom business was hugely affected by this change. In order to face the challenges, building intercom companies have continually extended their product lines. The electronic lock market has great potential in China, plus the existing channels which can be used to promote sales, this can be a new goal for building intercom companies.
There are two pivotal challenges facing the electronic lock industry: first, the encryption technique for its software; second, the improvement of quality requirements of lock cylinder against the mechanical unlocking. To endow their electronic locks with the necessary adaptability, companies are required to address the safety problem which consumers care most. Up to now, intelligent locks account for less than 3% of the market share in upscale hotels, villas, apartments and average families. But they will have a bigger market share with the maturity of techniques and decrease of prices, which will open another door for building intercom enterprises.
9. The end-to-end trend facilitates the emergence of giants.
The term “end-to-end” is not completely new in the SPI, and it has become increasingly noticeable with the development of security solutions. Such a trend will inevitably affect three kinds of practitioners in the industry: first, mere distributors, second, mere installers/integrators, and third, small and medium-sized equipment suppliers.
For distributors, the All-In-One model saves users a lot of hassles from picking products and enables them to enjoy the one package service. Albeit costs of distribution channels are reduced, the profit for distributors has been greatly cut.
For mere installers/integrators, the solution consulting service team from equipment providers has played a role which is similar enough to replace them. If they want to survive, the only job left for them would be “plumbers”, which is incomparable to what they used to do.
For small and medium-sized equipment suppliers, their profits have been tremendously squeezed due to the homogeneous competition. The lack of integrated solutions and the product cost-effectiveness has made these companies lose competitiveness and they will be eventually washed out from the market.
Some famous companies help users to solve the safety problem and meet their demands for camera applications. They integrate resources to provide end-to-end total solutions from cameras to data storage and to video streaming service with camera technologies at the core. Giants are springing up in the SPI which is an unavoidable trend after the industrial reshuffle in the past few years.
10. Cyber security, the sore point of the SPI
In the last 2 years, there are an increasing number of discussions about cyber security while the demand for information security solutions is constantly surging. Product security will be a new rigid target in the years to come.
According to a selective inspection conducted in China, 8 out of 10 home cameras in the market has security flaws, which enable hackers to observe, record, and even broadcast users’ daily life.
Many a security manufacturer begins to enhance the security of their products on the levels of technique, designing, and business management. But so far, these measures are not adequate to deal with new security challenges as new problems are emerging ceaselessly. There will be some security companies particularly built with the purpose to tackle cyber security issues in the future. Meanwhile, governments and the industry need to establish safety standards for intelligent hardware so as to regulate the whole industry and promote the information security capacity of products.
|English to Chinese: Translation of the media release for a cancer drug company(excerpt)|
General field: Medical
|Source text - English|
Some people like to think of aptamers as “chemical antibodies.” Yet, aptamers inherently offer several advantages over antibodies. Aptamers are much smaller than antibodies so they can penetrate areas of the body that antibodies can’t. Also, aptamers have very low immunogenicity so patients can tolerate high dosages over longer periods of times. One hurdle that has limited aptamers’ translation into clinical therapy is its low half-life in vivo resulting from rapid enzymatic degradation. The human body is highly efficient at degrading “naked” aptamers due to their nucleic acid composition. Donovan, LLC addresses this hurdle through its proprietary modification of its aptamers, resulting in a longer in vivo half-life and allowing for the aptamer to remain active long enough to reach its desired target.
Donovan, LLC is made up of the world’s leading experts in aptamer development for therapeutic purposes and is currently developing VERAPTUSTM Immune System Triggering Aptamers (“VISTA”) for prostate cancer therapy. The aptamer moieties are designed for targeted drug delivery to PSMA positive prostate cancer cells while also enlisting the patient’s immune system to combat the prostate cancer. Initial experiments demonstrate that the VISTA platform is capable of higher treatment success rates. Upon successful demonstration for prostate cancer therapy in clinical trials, VISTA will be incorporated to target other cancers (e.g. breast cancer).
|Translation - Chinese|
|Bachelor's degree - Shaanxi Normal University|
|Years of translation experience: 5. Registered at ProZ.com: Feb 2017. Became a member: Apr 2017.|
|English to Chinese (CATTI)|
English to Chinese (College English Test)
Chinese to English (International English Language Testing System)
|Adobe Acrobat, Microsoft Excel, Microsoft Word, Powerpoint|
|English (PDF), Chinese (PDF)|
I am a native Chinese with translating and interpreting being my expertise. My language pair is English and Chinese. Apart from subtitle translating, I also am skilled at translations related to medicine, food, biology and health products.
Due to a great passion for translating and interpreting, I have successfully accumulated approximately 400,000 words of translation experience, including business documents, medicine specifications, health apps, media release materials, product presentation, etc. Also, I have worked as a consecutive interpreter in some international events, such as the Guiyang International Expert Organizations Project Fair 2016.
Being the proofreader and translator of a British TV programme subtitle group, I have produced the Chinese translations of many famous British TV series and Movies, such as the Silk, Call the Midwife, Indian Summers, and so forth, which has given many Chinese fans the access to these brilliant TV programmes.
I have successfully applied to study a Master degree in Translating and Interpreting in the University of Bath, which will start on 2 October 2017. It will help me to enhance my skills about simultaneous interpreting.
After finishing my Bachelor's degree in Food Science & Engineering, I started working for the Guiyang Municipal Food and Drug Administration. I have been working here for almost 10 years and I am now the deputy chief in Inspecting & Sampling Department of the Administration's Inspection Bureau. As a result, I am very familiar with terms and phrases related to medicine, food, health products, medical apparatus and cosmetics.
I am very detail-orientated and responsible for the quality of my translation and interpretation, and I will actively communicate with my clients to make the work is done in accordance with their requirements.
CET-4: Excellent CET-6: Qualified CET-SET: Qualified
Senior English Teacher Certification
National Mandarin Test, Level 2, Grade A
China Accreditation Test for Translators and Interpreters, Level 3
Keywords: Medicine, Biology, science, software, literature translation, general and consecutive interpreting.
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