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English to Russian: Marketing Strategy General field: Marketing Detailed field: Marketing / Market Research
Source text - English The overall marketing strategy of an organization should focus on developing relationships with customers to understand their needs, and to develop goods, services, and ideas to meet those needs.
Information Gathering: research potential customers, their needs, and spending habits in order to understand what sort of product, service, or idea they wish to buy.
Evaluation of Organization Capabilities: decide what your organization can produce relatively well, and what your organization is not capable of producing based on the organization's specific strengths and weaknesses.
Identify Market Opportunities: research the current market for a product idea, and look for an opportunity; such as no competition or strong demand.
Set Objectives of Marketing Strategy: decide what results need to be achieved in order to reach the organization's goals; such as a specific increase in sales, or net profits.
Formulate an Action Plan: List the specific steps the organization needs to take in order to implement the marketing plan, and assign the responsibilities to specific staff members.
Monitor & Evaluate: Study the marketing plan regularly, at least once per quarter, to track performance against the set objectives.
Translation - Russian Всю маркетинговую стратегию организации следует фокусировать на развитие отношений с клиентами, чтобы понять их потребности, и разрабатывать товары, услуги и идеи для удовлетворения этих потребностей.
Сбор информации: исследуйте потенциальных клиентов, их потребности и характер расходов, чтобы понять какой тип продукта, услуги или идеи они желают приобрести.
Оценка возможностей организации: решите что ваша организация может производить относительно хорошо, и что ваша организация не может производить, основываясь на определенных достоинствах и недостатках организации.
Определите возможности рынка: исследуйте текущий рынок для идеи товара и ищите возможности, например, отсутствие конкуренции или большой спрос.
Установите цели маркетинговой стратегии: решите какие результаты должны быть достигнуты для достижения целей организации, например, определенный рост в продажах или чистой прибыли.
Сформулируйте план действий: перечислите определенные шаги, которые нужно принять организации для внедрения маркетингового плана, и возложите ответственности на сотрудников.
Понаблюдайте и оцените: изучайте маркетинговый план регулярно, хотя бы раз в квартал, чтобы отслеживать результаты работы на основе поставленных целей.
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Experience
Years of experience: 2. Registered at ProZ.com: Mar 2019.
I work hard to produce translations from English into Russian that are clear, accurate, stylistically matched to the style of the source document, and are carefully checked and polished. A Russian-speaking reader will not realize that the document is a translation.
No matter what field of expertise your job falls into, if I felt confident as to accept it, you can be assured to receive quality work with punctuality and minute attention to detail — at a word.
Keywords: English to Russian, Uzbek to Russian, computers, technology, software localization, marketing translation, website localization, business translation, internet, IT translation, technical translation, Native Russian translator
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