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Most of us know that we should have a marketing plan for our small (or one man) business. But how do we create one that is targeted specifically to our industry? This session will cover the elements of a marketing plan, such as objective, product/service, unique selling points or benefits, market and segmentation, competition, customers or prospects, what media to use and how to track, follow and adjust the marketing plan. Specific examples are given that are targeted and adapted to the translation industry from the standpoint of an independent contractor.
Tess Whitty has nine years of experience as a freelance translator from English into Swedish with her company Swedish Translation Services. She specializes in software localization, marketing and business communications. She has a M.A. in Business Communications and PR from Belgium and a M.Sc. in Economics from Finland.
Before working as a translator she worked for a Telecommunications company in Sweden as a Product Marketing Manager. She is the language chair for the new English-Swedish certification program and a member of American Translators Association and was recently appointed president of the Utah Translators and Interpreters Association and she has previously served as the president for the Swedish School in Salt Lake City for five years.
She runs a successful freelance translation business, and works with both agencies and direct clients. She has also presented at both the ATA Annual Conference and the ProZ Virtual Conference. Her presentations cover marketing and business skills for freelance translators.
Before working as a translator she worked for a Telecommunications company in Sweden as a Product Marketing Manager.
She is the language chair for the upcoming ATA English-Swedish certification program and is a member of American Translators Association, several local translation chapters and The Swedish Association of Professional Translators. She has previously served as the president for the Swedish School in Salt Lake City for five years. This school was funded by the Swedish government and provided complementary Swedish education to children with Swedish parents. During this time she also taught Swedish to teenagers and adults.
She runs a very successful freelance translation business, and works with both agencies and direct clients. Her background in marketing has given her valuable knowledge and experience in marketing her own business, and she is now ready to share this knowledge with other freelancers.