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We've all seen the increasing media coverage about why professionals need to be concerned with their online identities. There are stories about digital dirt, people being fired or hired for blogging, the effect of social networking sites on career management, etc. But, have you thought about your own online identity lately?
Your Google results may be the determining factor in whether a prospective employer or recruiter calls you. People are making decisions about you based on what they find online. Even if you do have a professional, differentiated website, when you only have a few Google results you could be dismissed as not being a credible expert. Does your Web identity present you as you want to be known? This presentation discusses four steps to get you started
Marcela Jenney (MBA) is a globally expert entrepreneurial marketing and business coach and consultant with over 20 years of experience. Through her enthusiastic and high-energy approach, she partners with language service providers around the world as well as professionals from culturally diverse backgrounds to help them discover their unique skills and strengths. Her goal is to equip them with the tools to effectively communicate their value to attract more clients, expand their services, look for new opportunities, and develop their own strong brand. She holds an MBA in marketing, is an internationally known speaker and frequently published author.