Member since Sep '11

Working languages:
German to English

Michael Martin
Language Without A Manual

New York, New York, United States
Local time: 08:52 EST (GMT-5)

Native in: German Native in German
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9 positive reviews

0.0 (9 reviews)


What Michael Martin is working on
info
Sep 8, 2016 (posted via ProZ.com):  Helping America Find Its Brain Again ...more »
Total word count: 0

Account type Freelance translator and/or interpreter, Identity Verified Verified member
Data security Created by Evelio Clavel-Rosales This person has a SecurePRO™ card. View now.
Affiliations This person is not affiliated with any business or Blue Board record at ProZ.com.
Services Voiceover (dubbing), Copywriting, Transcreation, Translation
Expertise
Specializes in:
MarketingHistory
Idioms / Maxims / SayingsTourism & Travel
General / Conversation / Greetings / LettersBusiness/Commerce (general)
Government / PoliticsLaw (general)
Law: Contract(s)IT (Information Technology)

Volunteer / Pro-bono work Open to considering volunteer work for registered non-profit organizations
KudoZ activity (PRO) PRO-level points: 4019, Questions answered: 3742
Payment methods accepted Wire transfer, PayPal, Check | Send a payment via ProZ*Pay
Portfolio Sample translations submitted: 1
Experience Years of experience: 19. Registered at ProZ.com: Mar 2011. Became a member: Sep 2011.
Credentials German to English (Cambridge University (ESOL Examinations), verified)
Memberships N/A
Software Crowdin, Fluency, memoQ, Microsoft Excel, Microsoft Word, Powerpoint, Protemos, Smartcat, Smartling, Swordfish
Website My website
LinkedIn
Events and training
Professional practices Michael Martin endorses ProZ.com's Professional Guidelines.
Professional objectives
  • Meet new end/direct clients
  • Network with other language professionals
  • Learn more about the business side of freelancing
  • Stay up to date on what is happening in the language industry
  • Improve my productivity
Bio

German into English. Transcreation and marketing translation.

I have worked full time between German and English since 2007, including in-house positions with an international business law firm and two technology companies, all based in Manhattan: My core areas are corporate communications, compliance, business, marketing, and technical translation.

My specialization is transcreation, the work that starts where translation stops. Slogans, headlines, taglines, brand voice, and campaign copy: the material where a faithful rendering is often the wrong answer, and the job is to rebuild the effect rather than transfer the words.

I would rather show this than claim it, so here is some evidence.

I have earned 4,352 KudoZ points on this profile, most of them answering the German terms other translators get stuck on, the idioms and coinages with no clean English equivalent. A few of the more recent ones, with older gems further back if you dig:

  • "Informationen sind der Rettungsschirm der Demokratie" became "democracy's insurance policy."
  • "Trinkmuffel" became "water shirker."
  • "Schlemmermäuler" became "whiskered gourmands."

At the American Translators Association's 58th Annual Conference, I was one of four translators in the German to English Translation Slam, presenting their work on the same source text in front of an audience. Writing it up afterward in interaktiv, the newsletter of the ATA's German Language Division, one of the contestants observed that my marketing background meant I "clearly had more to say" (interaktiv 1/2018, pp. 16 to 17).

I also publish transcreation breakdowns regularly as Language Without A Manual: the German source, my English version, and the thinking behind it. You can find them on Instagram at @languagewithoutamanual and on my website.

What I am best for: marketing and brand copy that has to sound native, not translated; polishing AI or machine-translation output that reads correct but wrong; anything where register matters more than vocabulary.

What I am not the cheapest option for: high-volume literal throughput. That market has moved on, and so have I.

I grew up in Düsseldorf, lived in the UK for two years, love the old York, but have lived and worked nowhere longer than in New York. As a native German speaker, I also take English into German when a project needs that direction, though the work I care most about runs the other way.

If you need it accurate, you don't need me specifically. If you need it to land, that's a different conversation.

martintranslation.com | @languagewithoutamanual

 

 

 

This user has earned KudoZ points by helping other translators with PRO-level terms. Click point total(s) to see term translations provided.

Total pts earned: 4355
PRO-level pts: 4019


Top languages (PRO)
German to English3793
English to German214
German4
German to Spanish4
English4
Top general fields (PRO)
Bus/Financial916
Law/Patents832
Tech/Engineering492
Social Sciences434
Marketing407
Pts in 4 more flds >
Top specific fields (PRO)
Law (general)368
Law: Contract(s)256
Education / Pedagogy182
Medical (general)167
Business/Commerce (general)166
Finance (general)163
Marketing128
Pts in 83 more flds >

See all points earned >




Profile last updated
Oct 2



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