Andrew Lawless is a speaker, writer, business owner, and a reference point for localization professionals. He has a regular business school column in localization's prime magazine 'Multilingual' and is a contributor to 'Brand Quarterly.' He was last featured as a world's leading industry expert in the German marketing magazine 'Absatzwirtschaft.'Andrew has presented on the importance of localization to a country's economic security to the US White House and testified on the issue in the US Senate.
His company, Rockant, automates global digital marketing, and helps you speak with one-voice - in all marketing channels and all languages - for maximum brand impact worldwide.
As President of Rockant and Lawless GuidesTM, Andrew is razor sharply focused on inspiring and priming localization professionals for success.