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Chinese to English: A brand advertising to China ’s youth market General field: Marketing Detailed field: Advertising / Public Relations
Source text - Chinese 中国的年轻市场具有非常巨大的变化，有调查显示，中国的60、70后，对于海外进口这个标签有强烈的偏好，而90后、00后，对中国文化和全球文化的融合，有非常强烈的热爱，比如汉服、国漫，如果您知道汉服、国漫的话。（汉服是中国传统古典服装，有点像cosplay，国漫是中国原创的漫画，动画电影哪吒票房50亿人民币，超过了复仇者联盟4）中国的消费文化正在产生巨变，如果不能适应这种发展，可能5年后，一大批品牌就会没落，这一点从今年的消费品市场趋势就已经很明显了。2019年，大量的假海外品牌遭遇断崖式的下滑，原本借助韩国影视作品红利的品牌，遭遇前所未有的危机，所有营销玩法都变了，广告投放的效率越来越低。因为原有的营销方法已经触及不到目标消费者，而以“XY品牌”为代表的新锐品牌，通过一系列的新营销策略，恰恰抓住了这个机遇，让品牌浮现到了客人面前。
Translation - English China ’s youth market has witnessed tremendous changes. According to surveys, China ’s post-60s and post-70s generations have a strong preference for the label of overseas imports, while post-90s and post-00s generations favor the integration of Chinese and global cultures, such as Hanfu and Guoman, if you know them. (Hanfu is a traditional Chinese traditional costume, a bit like cosplay; Guoman refers to China’s original comics, and the animated film such as Nezha which has taken 5 billion yuan at the box office, exceeding the Avengers.IV). China ’s consumption culture has changed out of all recognition. If companies fail to adapt to the developments, they would be phased out of the market, possibly 5 years later. This forecast is already apparent from this year's consumer goods market trend. In 2019, a large number of fake overseas brands suffered a cliff-like flop. The brands that originally used the bonus of Korean film and television productions encountered an unprecedented crisis. All marketing methods have changed, manifested by the increasingly decreased efficiency of advertising. Because the original marketing methods cannot reach the target consumers, the emerging brands represented by the "XY brand" have just seized this opportunity. Through a series of brand-new marketing strategies, it has surfaced to customers.
English to Chinese: Building a website General field: Tech/Engineering Detailed field: Computers: Software
Source text - English In one of the computer practice classes during my undergraduate study, our course task is to design a static website with 15-20 pages. Building such a website entails substantial picture materials. Guided by my teacher, I learned how to use PS(Photoshop) software to edit and retouch pictures. For instance, change the size, tone, format, etc. of the original image, transform the realistic photo into the style of illustration or comics; integrate different materials to create new pictures. In order to prominently present the highlights of the website, I interspersed some short animations on my website by leveraging AE software. We learned to produce simple dynamic effects with AE (After Effect) software in class. Most importantly, through this course, I learned to use DW (dream weaver) software for web design and building.
Translation - Chinese 大学的计算机实践课，我们的课程任务是制作一个15-20个页面左右的静态网站。制作网站需要大量的图片的素材，我在老师的教导下学会了使用PS(Photoshop)软件对图片进行编辑和修饰。举例来说，改变原有图像的尺寸、色调、格式等等，把真实的照片改造成插画或漫画的风格；整合不同的素材创造新的图片。为了突出网站的亮点，我在我的网站穿插了部分的小动画，这是通过AE软件制作的，我们在课堂上学会了AE (After Effect)软件制作简单的动态效果。最重要的是，通过这门课，学会了使用DW (Dreamweaver)软件进行网页设计和网站制作。
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Years of experience: 8. Registered at ProZ.com: Jan 2020.
English to Chinese (Translators Association of China (Member No. P234417)) Chinese to English (Translators Association of China (Member No. P234417)) English (China: Ministry of Education Examination Center, verified) English (China: Ministry of Education Examination Center, verified)
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Bio
Majored in financial management, wiht 7+ years of experience, I excel in translating various documents. I am currently a member of ATA (American Translators Association) #278697 and TAC (Translators Association of China). I acquired CATTI-2 and the Advanced English Translation Certification and rated by my current company as the "most valuable translator".
I now work for prestigious organizations such as Pactera, Stepes, Lionbridge, ECInnovation, TalkingChina, Youdao, and Mars Translation.
Besides translating financial reports and statements, I also specialize in marketing, history, human resources, psychology, and all kinds of dissertations.
As an accomplished translator with diverse industry experience, I am well-positioned to make a substantial impact on your organization through my commitment to linguistic accuracy and cultural understanding.
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