Some of these cookies are essential to the operation of the site,
while others help to improve your experience by providing insights into how the site is being used.
Portuguese to English: Rede Inform de Comunicação - website de Public Relations General field: Bus/Financial Detailed field: Business/Commerce (general)
Source text - Portuguese Estratégia a Serviço da Comunicação
A Rede INFORM oferece soluções de comunicação de forma integrada, a partir de sua experiência de mais de 30 anos no atendimento de instituições públicas e privadas dos mais variados portes, atuando em todas as áreas da comunicação empresarial.
A Rede INFORM é composta por representantes nas principais capitais brasileiras e mantém estreito relacionamento com empresas de comunicação empresarial, em toda a América Latina, América do Norte e Europa.
Conta com um corpo de técnicos e consultores independentes, que completam sua base operacional.
Para praticar, de forma completa, as estratégias da Comunicação Empresarial, deve-se levar em conta a utilização correta de suas ferramentas, tais como: assessoria de imprensa, relações governamentais, integração com a comunidade, endomarketing, administração de crises, media training, auditoria de opinião, educação a distância (e-learning) e propaganda institucional.
A proposta da Rede INFORM é orientar seus clientes na utilização dessas ferramentas, através de suas áreas especializadas, de maneira a obter resultados pré-estabelecidos num planejamento integrado de comunicação.
O principal diferencial da Rede INFORM e das empresas que a compõem é o envolvimento com o negócio do cliente e o domínio de tecnologias de comunicação, visando a obtenção segura de resultados.
A comunicação adquiriu importância estratégica, estimulada por fatores como a globalização, consumidores mais exigentes e profissionais mais bem preparados. C
Não se pode mais falar em planos de desenvolvimento de produtos ou de imagem de empresas sem levar em conta aspectos como segmentação de públicos, além de questões ambientais, sociais e regionais.
Translation - English Strategy Serving Communications
Rede Inform offers integrated communications solutions, based on more than 30 years experience in providing service to state and private institutions of all sizes, working in all areas of corporate communications.
Rede INFORM (INFORM Network) has representation in the most important Brazilian state capitals and maintains close relationships with corporate communications firms in all of Latin and North Americas, as well as in Europe.
It relies on a group of independent consultants and field experts, who complement its operational foundation.
To carry out, in a complete way, the strategies of Corporate Communications, one must take into account the correct use of the tools available, such as: press secretary, government relations, community integration, endomarketing, crisis management, media training, opinion polls, distance learning (e-learning) and institutional advertising.
. What Rede INFORM offers to clients is guidance in utilizing such tools, by way of its expertise in those fields, in order to attain results which are predetermined in an integrated communications plan.
What sets Rede INFORM and the firms that take part in the network apart is the level of involvement with the client’s business and the mastering of all communications Technologies, safely leading to desired results.
Communications has gained strategic importance, motivated by such factors as globalization, more demanding consumers and better prepared professionals.
It is inconceivable to speak of product development or corporate image without considering aspects like public segmentation, as well as environmental, social, and regional issues.
Products and Services
Corporate crisis can be defined as every situation (internal or external) that can impact directly or indirectly the well being or interests of an organization, with its preferred audiences.
Based on this definition, crises can arise from: environmental issues, mergers, closing down factory plants, products going out of production, CEO change, layoffs and union issues, among others.
To foresee and identify problems is the great secret of an efficient crisis management program involving all corporate areas in order to improve response time in critical situations.
Public Opinion Poll – Qualitative Survey
We make use of a methodology founded on psychological and social techniques applied on individual interviews to the several publics of the business.
Endomarketing is the management of marketing actions focused on internal publics of corporations and organizations – the employees. The project must be seen as an integral part of the global corporate strategy.
The Endomarketing process has to evaluate the weak and strong points of the company’s organizational structure, that is, the forces and conditions which encourage or sabotage productivity and employee involvement.
Endomarketing can lead to consistent organizational structural changes, bringing more flexibility, spreading knowledge, generating responsibilities, as well as in the delegation of decision power to employees.
Knowing the client’s strategic needs, Rede INFORM creates special events to promote a direct dialogue, in opportune occasions, with interest groups. Among such events are: inaugurations, congresses, seminars, conventions, and press conferences.
Media Training is intended to executives and politicians, in an effort to provide tools for efficient performance before the press and electronic media. The objectives of this effort is: to offer notions in verbal communications, body expression, and language structures; to provide clear vision of the workings in communications means; optimize contacts within the media (press, magazines, Radio, TV), reaching maximum efficiency in relaying information; to familiarize the practice with microphones and cameras. The training is done through practical exercises and interview simulations.
English to Portuguese (Educated in the U.S., followed by residency.)
Microsoft Excel, Microsoft Word, Powerpoint, SDL TRADOS
CV available upon request
I am a native portuguese speaker, educated in the U.S. (high school and college - B.A. Business). I attended Instituto Alumni (recognized by FIT) for translating & interpreting courses, in São Paulo, Brazil. Since 2012, I have been living in Barcelona, Spain, where I have attained a Masters in Tourism Management and run my own hotel business on the Camino de Santiago.
This user has earned KudoZ points by helping other translators with PRO-level terms. Click point total(s) to see term translations provided.