Translation - English (Japan)
The old age population is growing fast presenting many business opportunities.
According to the Japanese Ministry of Health and Welfare’s statistical survey, there are 25.56 million people 65 years old and above in Japan, accounting for 20% of the total population and approximately 4.3 million of these need nursing. Estimates for 2015 predict that one in four of the Japanese population will be 65 or above and nursing need will increase in direct proportion.
The ongoing increase of an aging population combined with a long-term care insurance system ensures that the Japanese advanced age nursing industry marketplace will continue to grow fast. Peripheral businesses associated with the aging population valued the marketplace at 12 billion Japanese Yen and above in 2006. As a whole, the Japanese nursing appliance market shows a tendency for continued growth, domestic businesses see much potential in this area and the number of businesses entering this segment is growing.
Product tendency and market scale
The Japanese External Trade Organisation has indicated that demand for import items can be divided into two areas. One is manufacturing technique and the other is pricing. Examples of the former are manual wheelchairs, electronic wheelchairs, electronic beds and nursing beds. Examples of the latter would be walking frames and walking sticks etc. In addition, older people have a preference for products such as lifts and electric powered bicycle etc. In recent years, the trends in Japanese nursing have been described as follows:
1.Adult disposable diapers
Yano Research Institute Ltd. data reveals that the Japanese adult disposable diaper market growth rate was between 7% to 9% from 2000 to 2005 and in 2005 it reached a value of 120 billion Japanese Yen. It is estimated that it will reach a value of 166.7 billion Japanese Yen by 2010. Demand will continue to increase because of the growth of the population needing nursing, a switch to disposable diapers from towel diapers, a general increase in disposable diaper usage when switching from towel diaper and very high rates of light incontinence.
The usage rate of adult disposable diapers is 40% to 45% (Japanese infant disposable diaper usage rate are above 90%), highlighting high potential growth. The top manufacturers of Japanese disposable diapers are Uni-Charm, Livedo Coporation, P&G, Kuresia, Pigeon etc, with a combined market share up to 92.5%.
2. Nursing beds
A Japanese Bed Industry Association survey showed that in 1995 the recuperative bed use market was worth 40.4 billion Japanese Yen with a production volume of 268,000 pieces and stable growth. The market value in 2004 was 50 billion Japanese Yen. The main reason is long-term care appliance recycling and reuse in the Japanese domestic market A feature of the nursing bed marketplace is that well-known manufacturers will purchase used beds and after cleaning, disinfection, repair and inspection sell them again at 20% to 30% less than market price. Consumers are comfortable purchasing used equipment because of the manufacturers guarantee and trusted brand name.
The main Japanese manufacturers of nursing beds are Pramaunto Bed, France Bed and Seahonence Inc. According to a Japanese Assistive Products Association survey, future demand for household nursing beds will be reduced and demand for medical nursing beds will increase.
A Japan Yano Research Institute Ltd. survey showed that the Japanese wheelchair market was worth 16 billion Yen in the year 2000 and would grow to 17.52 billion Yen in 2005. It showed manual wheelchair production volume at 129,859, an increase of 2.3% on 2004. The market value is 11 billion 502 million Japanese Yen.
Electric wheelchair production was 21,581, an increase of 11.4%. The market value is 4 billion 612 million Japanese Yen.
In the manual wheelchair market, government subsidised manufacturers have 40% of the market ( manufactured to government specification) and 60% of the market (hospitals, old age homes and individuals) is occupied by the main manufacturers Matsunaga, Kawamura Cycle Co Ltd etc. China is currently top in the import market in terms of quantity and spend and Taiwan is second in quantity and spend.
The market for four wheel electric wheelchairs for disabled people is represented by Suzuki and Unikam. Main manufacturers in the three wheel market are Suzuki, Atteck, Kubota and Sanyo. Taiwan is the top importer by volume and spends. This is an area where further growth is predicted in the future, along with increased competition.
Years of translation experience: 31. Registered at ProZ.com: Jul 2007.
English to Chinese (University of Middlesex) English to Chinese (Community Interpreting Course at (Advanced) Level ) Chinese to English (University of Middlesex) Chinese to English (Community Interpreting Course at (Advanced) Level )
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I am of Taiwanese nationality but living permanently in the UK having successfully completed an MBA in 2007. I have qualified with the Community Interpreting Course at Advanced Level 3. I have an extensive background in international business and am fluent in English, Chinese and Taiwanese. I am currently working as a freelance interpreter, translator and proof-reader specialising in asylum and trafficking cases for local government. I also translate business and general documents from English to Chinese and vice-versa.
I started learning English at school from the age of 13. My first full-time job in 1987 required English language skills and I have been in roles requiring excellent written and spoken English ever since. I have had to consistently face and overcome translation challenges, such as the translation of complicated technical documents whilst working at IT companies and more recently business and management terms through my MBA. My current freelance role is also giving me the opportunity to acquire new skills, recently I attended specialist training for interpreters dealing with age assessment cases.
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