https://www.proz.com/kudoz/english-to-russian/other/445751-soft-power.html

Glossary entry

English term or phrase:

soft power

Russian translation:

идеологическое влияние

Added to glossary by Myron Netchypor
May 28, 2003 17:16
21 yrs ago
English term

soft power

English to Russian Other
the United States should take Europe seriously and make greater use of America's soft power, while Europe should engage in security issues on a global scale.

Proposed translations

+2
4 mins
Selected

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soft power
n. Power based on intangible or indirect influences such as culture, values, and ideology.

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Note added at 2003-05-28 17:22:02 (GMT)
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Идеологическое влияние

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Note added at 2003-05-28 17:22:52 (GMT)
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The US\'s best soft power analyst is Harvard\'s Kennedy School dean Joseph Nye, who defines the concept as \"co-opting people rather than coercing them\". For Nye the essence of soft power lies in values — \"in our culture and in the way we handle ourselves internationally\". It\'s about creating a sense of legitimacy for a nation\'s international aims. Soft power is, of course, both easy and hard for the US. It is the model and anti-model, the focus of imitation and the target of hatred. Nye nominates Canada, the Netherlands and the Scandinavian countries as states whose political influence is greater than their hard power would permit. The explanation lies in their astute manipulation of soft power.

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Note added at 2003-05-28 17:25:05 (GMT)
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The US\'s best soft power analyst is Harvard\'s Kennedy School dean Joseph Nye, who defines the concept as \"co-opting people rather than coercing them\". For Nye the essence of soft power lies in values — \"in our culture and in the way we handle ourselves internationally\". It\'s about creating a sense of legitimacy for a nation\'s international aims. Soft power is, of course, both easy and hard for the US. It is the model and anti-model, the focus of imitation and the target of hatred. Nye nominates Canada, the Netherlands and the Scandinavian countries as states whose political influence is greater than their hard power would permit. The explanation lies in their astute manipulation of soft power.

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Note added at 2003-05-28 17:25:58 (GMT)
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Посмотрите здесь:

http://www.wordspy.com/words/softpower.asp

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Note added at 2003-05-28 17:28:20 (GMT)
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Посмотрите здесь:

http://www.wordspy.com/words/softpower.asp

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Note added at 2003-05-28 17:29:07 (GMT)
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Политика идеологического влияния

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Note added at 2003-05-28 17:47:50 (GMT)
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Еще, как вариант:

концепция/политика косвенного влияния/власти
Peer comment(s):

agree Kirill Semenov : м.б. культурно-идеологического?
23 mins
agree Yuri Grachev
14 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
+1
9 mins

сила убеждения

ili
способность к убеждению

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Note added at 2003-05-28 17:30:14 (GMT)
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а «дипломатия» вам не подойдет?
США следует больше полагаться на дипломатию....


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Note added at 2003-05-28 17:34:34 (GMT)
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политическое влияние – вариант, отчасти вдохновленный Myron Netchypor -- «идеологическое влияние» у меня как-то ассоциируется с классовой борьбой...

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Note added at 2003-05-28 17:37:14 (GMT)
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дипломатические рычаги
Peer comment(s):

agree Yuri Smirnov : Неплохо.
10 mins
Something went wrong...
+1
10 mins

не идти напролом

Америке нужно воспринимать Европу всерьез и действовать решительно, но деликатнее, продуманнее, в то время как Европе нужно бы подключиться к решению вопросов, связанных с безопасностью, в мировом масштабе.
Peer comment(s):

agree Kirill Semenov : мягче, без жесткого давления
20 mins
Спасибо
Something went wrong...