https://www.proz.com/kudoz/german-to-english/business-commerce-general/2507513-gruppenbereich.html
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Ausschwenkwinkel
erzielt Reichweiten
Apr 1, 2008 06:43
16 yrs ago
3 viewers *
German term

Gruppenbereich

German to English Bus/Financial Business/Commerce (general)
Ex.: Gruppenbereich Markt
A customer came in with a late change to an annual report and suddenly the Bereiche have become Gruppenbereiche. My dilemma: what is the best way to phrase this?
"Market Division Group" is what I'm leaning toward but depending on how it's stressed when read, I don't like it.
"Group Market Division" would be my other option.
What would you do?
Thanks!
Proposed translations (English)
4 Group Markets Division
3 Group Market Intelligence Division/Department
2 Group Division: Market (insight)
1 market cluster

Discussion

Jennifer Gruendler (asker) Apr 1, 2008:
They're involved in the production, distribution and sale of electricity.
Steffen Walter Apr 1, 2008:
The first thing we need to know here is the industry in which the company is doing business. This might help identify a more targeted translation.
Jennifer Gruendler (asker) Apr 1, 2008:
As far as I can tell from the text, this isn't actually a marketing division. It monitors national and international markets for changes and new opportunities. "Market" is the right word. I'm just looking for the best way to reflect that this division is at the Group level.
BrigitteHilgner Apr 1, 2008:
Mir ist das unverständlich - was ist denn ein "Bereich" bzw. "Gruppenbereich" in diesem Kontext? Was macht der "Gruppenbereich Markt"? Ist das nur ein anderer Begriff für Marketing auf Konzernebene?

Proposed translations

30 mins

market cluster

a wild guess
Something went wrong...
51 mins

Group Division: Market (insight)

As I understand it, this might work. I find that particularly US-American companies love the term "market insight" (maybe to make it sound more sophisticated than mere market research).
Something went wrong...
1 hr

Group Markets Division

Taking all the other contributions and comments into account, this is what I would use.
Something went wrong...
2 hrs

Group Market Intelligence Division/Department

... since their purpose/aim seems to be to collect data/information ("intelligence") from the various markets relevant to the company. The "Gruppenbereich" seems to be the same as a "Konzernbereich" (Gruppe = Konzern = group).
Something went wrong...