https://www.proz.com/kudoz/english-to-german/retail/5640248-perimeter-departments.html
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Glossary entry

English term or phrase:

perimeter departments

German translation:

Fachgeschäfte im Eingangsbereich

Added to glossary by Wendy Streitparth
Aug 23, 2014 09:00
10 yrs ago
2 viewers *
English term

perimeter departments

English to German Marketing Retail Kurs Category Management
verfasst für den US-amerikanischen Markt

"In response, grocery chains have added to their offerings and now include services such as banks, dry cleaners, upscale *perimeter departments*, and eat-in food service, in order to draw customers and retain their loyal shoppers."
Proposed translations (German)
2 Fachgeschäfte im Eingangsbereich
4 -1 geeignete Lizenznehmer
References
Perimeter Department
Change log

Aug 23, 2014 15:12: Steffen Walter changed "Field (specific)" from "Marketing" to "Retail"

Aug 25, 2014 09:14: Wendy Streitparth Created KOG entry

Discussion

Susan Mahmody (asker) Aug 25, 2014:
Vom Verständnis her bin ich ganz bei Wendy und Rolf. Wie sich das Ganze im deutschen Fachjargon nennt, bleibt ein Rätsel - wahrscheinlich bleibt wirklich nur die Umschreibung...
David Moore (X) Aug 23, 2014:
@Rolf: In principle, yes, but it's not complete - not in this paricular context; as I say, I think the 'upscale' makes a big difference.
Rolf Kern Aug 23, 2014:
@David Do you not agree with the definitien of "Perimeter Department" I posted under References?
David Moore (X) Aug 23, 2014:
@Rolf: I( think you are not reading all the question; what can possibly be 'upscale' about the supermarket's bakery and other 'perimeter' departments? Look instead at your local supermarket, where these are so often up-market franchises.
Rolf Kern Aug 23, 2014:
@Wendy Ich glaube es sind effektiv die Abteilungen im Eingansgbereich, allenfalls die Angebote im Eingangsbereich. Ich würde das mal posten, wenn auch mit niedriger Wahrscheinlichkeitsnote.
David Moore (X) Aug 23, 2014:
Susan, this looks to me like 'up-market associated concessions'; I don't see that it has anything specifically to do with the 'Eingangsbereich', except that they would usually be located there, for want of any other space being available.

Perhaps something along the lines of 'geeignete hochwertige Lizenznehmer'? That gets the idea of 'associated' across, I think...
Wendy Streitparth Aug 23, 2014:
Dazu fällt mir nur Fachabteilungen im Eingangsbereich ein, was sicherlich etwas umständlich ist.

Proposed translations

5 hrs
Selected

Fachgeschäfte im Eingangsbereich

I agree with David that these may be Lizenznehmer (e.g. luxury Belgian chocolates at the supermarket I stop at on the way back from England), but they could equally as well be specialised departments of the supermarket itself (e.g. our local supermarket has a large "superior" bakery outside the main shopping area, which sells a completely different range to that found inside).
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3 KudoZ points awarded for this answer. Comment: "Vielen Dank für den Denkanstoß, Wendy!"
-1
2 hrs
English term (edited): perimeter department

geeignete Lizenznehmer

I'd say this covers the idea, which I read as being an 'appropriate franchise operation', or one which you wouldn't think was out of place in a supermarket. Like perhaps a car parts sales point, or a cycle-hire outlet.
Peer comment(s):
disagree Rolf Kern : I think this is not what it means. See my reference postings.
3 mins
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Reference comments

2 hrs
Reference:

Perimeter Department

perimeter department
An outer wall of a retail store where the meat, dairy, produce, deli and bakery departments are typically located in a store.

http://www.encyclo.co.uk/local/20108&page=11

According to recent studies, fresh produce, breads and baked goods bring consumers back into stores about every eight or nine days. So grocery retailers spend much time and energy focused against their **perimeter departments**.

http://www.goldmarks.net/res_art2.shtml

A growing number of retailers are focusing on the **perimeter** of the store to support competitive differentiation strategies and are reducing the shelf space allocated to the center of the store to make room for these new initiatives.

http://www.winstonweber.com/retail-consulting/center-store-s...
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