Free-Standing inserts: brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts;
free-standing insert (FSI) A promotional piece loosely inserted or nested inside a publication.
Free-standing insert (FSI) An advertisement or group of ads inserted - but not bound - in a print publication, on pages that contain only the ads and are separate from any editorial or entertainment matter.
http://en.mimi.hu/marketingweb/free-standing_insert.html
free standing inserts (fsi)
- 1. (sales promotion definition) A preprinted advertising page(s), commonly offering coupons or other promotional activities, that is inserted into a separate publication, such as a newspaper. 2. (advertising definition) Preprint advertising of one or more pages that is loosely inserted between the pages of a newspaper or magazine.
http://www.marketingpower.com/mg-dictionary-view4046.php

Kupim li neki časopis, prvo ga moram istresti kao tepih e ne bi li poispadali svi reklamni letci i umetci
www.cip.hr/pm/site/tekst.asp?film_id=6345 - 44k