English to French Marketing Business/Commerce (general)

We are determined to be a strong and active player in every segment by offering consumers outstanding quality and value. Our brands XXX, XXX,XXX, and XXX, known and admired for generations, have in recent years been joined by brands such as XXX and XXX, value brands for the more price conscious consumer who still wants a quality product. In the short term, this **mix shift** toward lower priced products presents challenges with regard to sales and profitability growth. Over the long term, however, this full range offering provides benefits for XXX, as this portfolio supports both market growth and allows us to meet the needs of a changing marketplace.

Merci beaucoup !