https://www.proz.com/kudoz/german-to-english/business-commerce-general/1104350-ressourcen-sortimentsbezogener-kaufkraft.html
Jul 29, 2005 10:09
18 yrs ago
1 viewer *
German term

Ressourcen sortimentsbezogener Kaufkraft

German to English Marketing Business/Commerce (general) Strategies for increasing market share
From a text describing the threat posed by "discounters" (from a specialist store perspective)

Here goes:
Strategien für den Kampf um Marktanteile
- Marktanteile – Kampf um Kunden, Potenziale und Frequenzen
***- Marktanteile – Ressourcen sortimentsbezogener Kaufkraft***
- Marktanteile – Filetierungen der Sortimente als Kostenstrategie führt zu Verlusten
- Marktanteile – Nutzung von Trendorientierung im Raum
- Marktanteile – Nutzung von Preisstrategien
- Marktanteilen – Nutzung von Sortiments- und Kommunikationsstrategien
- Marktanteilen – Nutzung von Kooperationen

I can't seem to get my head around it. Any ideas please?

TIA

Proposed translations

+4
34 mins
Selected

exploiting/tapping into buying potential of specialist market customers

bit of a mouthful, but I think it's just saying that while it's a niche market and they can't compete with the big players, there are customers who are interested primarily/solely in that market and there could be untapped purchasing power for other/new items which are in some way related to or associated with the particular specialist market
Peer comment(s):

agree BrigitteHilgner : Probably yes; and should anyone wish to shoot the author of the original text, I'd be happy to provide an alibi.
6 mins
thanks: now where did I put that gun?...
agree Lori Dendy-Molz : makes sense
1 hr
thank you
agree Jonathan MacKerron : sounds plausible
3 hrs
thanks
agree silfilla : found the gun ... d'you want me to overnight it to you? ;-)))
1 day 5 hrs
:-))
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4 KudoZ points awarded for this answer. Comment: "Many thanks to all. I'll provide the ammunition."
4 mins

Resourcing product-range-related buying power

just a thought - not sure myself exactly how they would mean that
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1 day 21 mins

Resources of merchandise-specific buying power

I think they mean 'Quellen' where the buying power comes from to buy certain product categories over others
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