Jul 29, 2005 10:09
18 yrs ago
1 viewer *
German term
Ressourcen sortimentsbezogener Kaufkraft
German to English
Marketing
Business/Commerce (general)
Strategies for increasing market share
From a text describing the threat posed by "discounters" (from a specialist store perspective)
Here goes:
Strategien für den Kampf um Marktanteile
- Marktanteile – Kampf um Kunden, Potenziale und Frequenzen
***- Marktanteile – Ressourcen sortimentsbezogener Kaufkraft***
- Marktanteile – Filetierungen der Sortimente als Kostenstrategie führt zu Verlusten
- Marktanteile – Nutzung von Trendorientierung im Raum
- Marktanteile – Nutzung von Preisstrategien
- Marktanteilen – Nutzung von Sortiments- und Kommunikationsstrategien
- Marktanteilen – Nutzung von Kooperationen
I can't seem to get my head around it. Any ideas please?
TIA
Here goes:
Strategien für den Kampf um Marktanteile
- Marktanteile – Kampf um Kunden, Potenziale und Frequenzen
***- Marktanteile – Ressourcen sortimentsbezogener Kaufkraft***
- Marktanteile – Filetierungen der Sortimente als Kostenstrategie führt zu Verlusten
- Marktanteile – Nutzung von Trendorientierung im Raum
- Marktanteile – Nutzung von Preisstrategien
- Marktanteilen – Nutzung von Sortiments- und Kommunikationsstrategien
- Marktanteilen – Nutzung von Kooperationen
I can't seem to get my head around it. Any ideas please?
TIA
Proposed translations
(English)
Proposed translations
+4
34 mins
Selected
exploiting/tapping into buying potential of specialist market customers
bit of a mouthful, but I think it's just saying that while it's a niche market and they can't compete with the big players, there are customers who are interested primarily/solely in that market and there could be untapped purchasing power for other/new items which are in some way related to or associated with the particular specialist market
4 KudoZ points awarded for this answer.
Comment: "Many thanks to all. I'll provide the ammunition."
4 mins
Resourcing product-range-related buying power
just a thought - not sure myself exactly how they would mean that
1 day 21 mins
Resources of merchandise-specific buying power
I think they mean 'Quellen' where the buying power comes from to buy certain product categories over others
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