https://www.proz.com/kudoz/german-to-english/marketing-market-research/782193-schaut-werbend.html
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bilden die „augen“
folie
Aug 9, 2004 10:56
19 yrs ago
1 viewer *
German term

schaut werbend

German to English Marketing Marketing / Market Research
die großbilder, die hier gedruckt werden, bilden die „augen“ dieses objekts. es schaut werbend (und hinterleuchtet) mit 256m² folie zur autobahn und es wird von mitarbeiten – weil transparent – nach süden hinaus durchschaut.
Proposed translations (English)
4 These eyes of the advertisement...
4 It beckons
3 it attracts attention by ...
3 looking soliciously
1 cannot help but be seen

Discussion

Non-ProZ.com Aug 9, 2004:
whole text for reference das industriegeb�ude liegt zwischen d�rfern in einer niemandslandwiese an der autobahn. die gro�bilder, die hier gedruckt werden, bilden die �augen� dieses objekts. es schaut werbend (und hinterleuchtet) mit 256m� folie zur autobahn und es wird von mitarbeiten � weil transparent � nach s�den hinaus durchschaut. die vielen weiteren inneren blickbez�ge haben dar�berhinnaus zur einer steigerung der produktivit�t gef�hrt. der fimenslogan an der fassade hat in diesem architektonischen kontext den dialog mit dem geb�ude, seinen nutzern und seinen betrachtern direkt und im �bertragenen sinne aufgenommen �

Proposed translations

14 mins
Selected

These eyes of the advertisement...

... lit up from behind, look over... the motorway, while workers on the site can see through the display - thanks to its transparenc design - from the north side.

One idea! It's easier if you do the whole sentence.

I know werbend doesn't just mean to do with advertising, but I presume they've stuck a big advertising hoarding on this building, and my suggestion does link in with the previous sentence...

HTH!

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Note added at 14 mins (2004-08-09 11:11:01 GMT)
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Sorry - \"transparen*t* design\"

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Note added at 17 mins (2004-08-09 11:13:57 GMT)
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Sorry I\'ve just seen the full context - if it\'s not an advertisement as such, but just some kind of enormous display board for the company, then maybe something like... \"These eyes, from which the company\'s message shines out\" or similar - that needs some more thought...
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4 KudoZ points awarded for this answer. Comment: "thank you"
47 mins

it attracts attention by ...

You've got a challenging one here, haven't you? It may need some radical re-wording - my suggestion loses the link between Augen and schaut, but you might be able to develop it into "attracts attention by looking down on the motorway", or some such thing.
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8 mins

looking soliciously

How about:
It looks soliciously/alluringly/enticingly to the Autobahn/expressway..



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Note added at 57 mins (2004-08-09 11:53:37 GMT)
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sorry for the misspelling, of course it\'s \"solicitously\"

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Note added at 57 mins (2004-08-09 11:54:00 GMT)
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sorry for the misspelling, of course it\'s \"solicitously\"
Peer comment(s):
neutral Armorel Young : I don't think soliciously is an English word. There is solicitously, but it is difficult to imagine a building capable of being solicitous.
35 mins
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1 hr

cannot help but be seen

another take
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12 hrs

It beckons

sums it up
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