https://www.proz.com/kudoz/spanish-to-english/marketing/170227-el-marketing-el-que-y-el-porque-title.html

Glossary entry

Spanish term or phrase:

El marketing: el que y el porque (Title)

English translation:

Marketing: how it works...

Added to glossary by MIGUEL JIMENEZ
Mar 23, 2002 14:10
22 yrs ago
4 viewers *
Spanish term

El marketing: el que y el porque (Title)

Spanish to English Marketing
I find this as a title rather inane when translated to English.

Marketing: what and why

Could anyone clarify how usual this way of heading talks is, how acceptable it is considered etc.

I had thought of 'Marketing: whys and wherefores' as the nearest, minimally acceptable English equivalent.

Any other ideas?

Proposed translations

3 mins
Selected

Marketing: how it works...

That is basically what it is saying... probably the register is lowered a little bit... but...

MIGUEL
Something went wrong...
3 KudoZ points awarded for this answer. Comment: "Thanks!"
+1
2 mins

Marketing: What it is and Why

Maybe "it is" will make it less inane.
Reference:

Exp.

Peer comment(s):

agree Robert INGLEDEW : Good option.
1 min
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+2
4 mins

marketing: the whats and the whys

237 google hits:

COORDINATION BASICS: THE WHATS AND THE WHYS
Jump to Text ... 2. COORDINATION BASICS: THE WHATS AND THE
WHYS. WHAT IS TRANSPORTATION COORDINATION ...
www.fta.dot.gov/library/policy/guide/ch2.html - 24k - Cached - Similar pages

TABLE OF CONTENTS
... 2. COORDINATION BASICS: THE WHATS AND THE WHYS: What Is Transportation Coordination?
Why Coordinate Transportation Services? Why Isn't It Easier to Coordinate ...
www.fta.dot.gov/library/policy/guide/toc.html - 8k - Cached - Similar pages
[ More results from www.fta.dot.gov ]

The Lantern Online
... get through the process without receiving any unforeseen jolts. The Whats and the
Whys References are requested by scholarship boards to gauge just how good of ...
thelantern.com/main.cfm/include/detail/storyid/160024.html - 37k - Cached - Similar pages

Wagon Camp of the Tuchuk - Webmaze
... talena spent thousands upon thousands of hours pouring over the books to garner
simply the facts, the whos, the hows, the wheres, the whats, and the whys. ...
www.moonproductions.com/gor/mtc/ - 10k - Cached - Similar pages

The Daily Motivator
... It doesn't have to be that way. Because when the "whats" and the "whys" of your dreams
are strong, solid and specific enough, the "hows" will come, easily and ...
www.greatday.com/motivate/011126.html - 8k - Cached - Similar pages

ASPA Online Columns > John M. Kamensky (7/27/01)
... This often implies the use of evaluation to understand the "whats" and the "whys"
of a particular intended policy outcome. And the use in management decisions ...
www.aspanet.org/publications/COLUMNS/archives/2001/Jul/kame... - 10k - Cached - Similar pages

YTV - SHOWS - Surfer Notes
... so each person knows what is expected of them. For example, you could go through
the safety tips together so everyone understands the whats and the whys. ...
www.ytv.com/help/surfer.asp - 9k - Cached - Similar pages

Peer comment(s):

agree Dr. Chrys Chrystello
17 mins
agree Marian Greenfield : yes... however, the course title is more common than in English
23 mins
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5 mins

Marketing: how it works...

That is basically what it is saying... probably the register is lowered a little bit... but...

MIGUEL
Something went wrong...
+1
1 hr

The How and Why of Marketing

This is a common formula in English (a diferencia de las sugerencias anteriores).
Peer comment(s):

agree Valeria Verona
40 mins
Something went wrong...
1 hr

The How and Why of Marketing

This is a common formula in English (a diferencia de las sugerencias anteriores).
Something went wrong...
+3
1 hr

The whys and wherefores of marketing

'The whys and wherefores' is a common expression meaning 'el cómo y el porqué´
de algo.

Suerte!
Peer comment(s):

agree Trudy Peters : Absolutely!! That's it
6 mins
Thanks, Trudy! It may be Saturday but my mind still works somewhat!! :-)
agree Jane Lamb-Ruiz (X) : yes, but I would capitalize the w words
2 hrs
You're right, Jane. Thanks!
agree Micaela Ruiz
6794 days
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8 hrs

What is marketing and why do we use it?

Although "Whats and Whys" may be used, I'm not crazy about it.
And isn't "Whys and Wherefores" a tautology?
I'd use something a little less literal like the above.
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