English to Russian Marketing Other

What should be borne in mind when it comes to a logo, which is just one of the many “elements” in the identity and reference universe of a particular brand, is that it is above all a “strong” sign which, to gain and maintain a certain visual significance over time, calls for ever more “visual-graphic reduction”.
A sign, let us say here of a “logo-typical” nature, is at the same time what “seals” or establishes the representation of the key values of a given brand and distinguishes it, differentiates it, “sets it apart”, we could say, from its neighbours and/or competitors.
This same “text” label can also just exist on its own, this time with graphic work specifically focused on the lettering (creation or typographical composition - original alphabet).
Based on what you have just pointed out (i.e. the complementarity of “graphic reduction” work in connection with a “*cultural, stylistic reference framework*”), how do you perceive the developments of the Nissan logo?
Do you find it successful and convincing?
Or more fundamentally, do you think it is a “strong sign” that has survived the times?