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highly branded site

Dutch translation: met sterke merkidentiteit

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:highly branded
Dutch translation:met sterke merkidentiteit
Entered by: Ron Willems

09:16 Feb 24, 2010
    The asker opted for community grading. The question was closed on 2010-02-27 15:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)


English to Dutch translations [PRO]
Bus/Financial - Economics
English term or phrase: highly branded site
SEGA announced a launch into the online casino gambling industry late last year and has been rapidly developing a new and highly branded site that will operate within the EU and international markets, but will not accept US players. Although there is a big hope that the US will alter its strong restrictions on foreign online casinos, Quova allows companies to tow the line and ensure that they are not accepting US customers and risking backlash from the US Department of Justice.
QueVivaPSV (X)
Local time: 14:01
website met sterke/nadrukkelijke merkidentiteit
Explanation:
ik denk eerder dat de identiteit van het merk zeer nadrukkelijk op de website aanwezig is, dan dat het merk een sterke positie/positionering of marktpositie heeft.
Selected response from:

Ron Willems
Netherlands
Local time: 14:01
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1website met een sterke merkpositie
Marleen Pieper
4website met sterke/nadrukkelijke merkidentiteit
Ron Willems


  

Answers


48 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
website met een sterke merkpositie


Explanation:
SEGA heeft een nieuwe website met een sterke merkpositie ontwikkeld.
Branding als term is zeer ingeburgerd in marketingland in Nederland, maar als werkwoord wordt het weer wat moeilijker in het Nederlands, branden, gebrand...
Daarom zou ik gaan voor merkpositie.
Hieronder een link naar een boek over Branding van Andy Mosmans, een bekende marektinggoeroe in NL.


    Reference: http://books.google.co.uk/books?id=CP478wMNk7QC&printsec=fro...
Marleen Pieper
Local time: 14:01
Native speaker of: Native in DutchDutch

Peer comments on this answer (and responses from the answerer)
agree  Michel de Ruyter: merkpositionering of marktpositie (niet hetzelfde maar komt op hetzelfde neer..) klinkt voor mij beter
2 hrs
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
website met sterke/nadrukkelijke merkidentiteit


Explanation:
ik denk eerder dat de identiteit van het merk zeer nadrukkelijk op de website aanwezig is, dan dat het merk een sterke positie/positionering of marktpositie heeft.

Ron Willems
Netherlands
Local time: 14:01
Works in field
Native speaker of: Native in DutchDutch
PRO pts in category: 124
Grading comment
Selected automatically based on peer agreement.
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