https://www.proz.com/kudoz/french-to-english/wine-oenology-viticulture/165734-bar-a-ambiance.html

Glossary entry

French term or phrase:

bar a ambiance

English translation:

theme bar (OR upscale bar)

Added to glossary by athena22
Mar 17, 2002 01:19
22 yrs ago
French term

bar a ambiance

French to English Marketing Wine / Oenology / Viticulture Wine and wine growing
Here are two contexts from the same document:
"Une meilleure implantation des différents cépages et crus des pays producteurs de vin du Nouveau Monde; une offre plus large chez les cavistes et dans les bars à vin ou à ambiance
"--Une meilleure implantation des différents cépages et crus des pays producteurs de vin du Nouveau Monde
--Une offre plus large chez les cavistes et dans les bars à vin ou à ambiance" and

"l ’amélioration de la notoriété des producteurs et des négociant des pays du Nouveau monde, par exemple en développant des soirées «  XXX Winery » dans les bars à ambiance"

Thanks in advance
Proposed translations (English)
4 +2 theme bar
5 +6 trendy bars
4 +2 Upscale bar
4 specialised bar

Proposed translations

+2
8 hrs
Selected

theme bar

I think this widely-used term is a closer equivalent to the French. Of the other terms proposed so far, only "upscale bar" seems to be a reasonable alternative.
Peer comment(s):

agree Tony M : Yes, that would be my suggestion too
3 mins
agree Lucien Marcelet : this is the one I would go with
7 hrs
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4 KudoZ points awarded for this answer. Comment: "Thank you!"
+2
10 mins

Upscale bar

literally, a "bar with atmosphere" ...
Peer comment(s):

agree PemaLa (X) : I've run across the same term - good choice
1 hr
agree Don Green : good choice in the context
4 hrs
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15 mins

specialised bar

such a bar tries to have a certain atmosphere; using music, decoration, events.
Something went wrong...
+6
27 mins

trendy bars

that's the idea because that's where they could sell their wines
trendy is ok for use in US nowadays also
Peer comment(s):

agree Guy Bray : or fashionable
17 mins
agree DPolice
3 hrs
agree sujata
3 hrs
agree jeremie laniez (X)
8 hrs
agree Dr. Chrys Chrystello
11 hrs
agree Erika Pavelka (X)
12 hrs
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