Glossary entry

German term or phrase:

Kundenpotenzial

English translation:

potential (customer) demand

Added to glossary by Stephen Roche
Mar 23, 2006 09:04
18 yrs ago
1 viewer *
German term

Kundenpotenzial

German to English Bus/Financial Marketing Company description
Sie analysieren den regional höchst unterschiedlichen regenerativen Energiebedarf und das Kundenpotenzial für die verschiedenen Markenwelten der Firma.

I've come across this term before and am never happy translating it as 'customer potential'. It seems to be one of those German compounds that mean a little more than the sum of their parts (like 'kinderleicht'). I'm inclined to say 'market potential', but am open to suggestions
Proposed translations (English)
2 +1 potential (customer) demand
3 +1 potential customers
3 customer volume potential

Proposed translations

+1
6 mins
Selected

potential (customer) demand

Although you probably already have "demand" beforehand.
But your own 'market potential' sounds fine as well.

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Note added at 8 mins (2006-03-23 09:13:28 GMT)
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- potential (customer) interest ...
Peer comment(s):

agree IanW (X) : I'd go with Stephen's own "market potential", suitably rephrased
2 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks"
+1
4 mins

potential customers

for me it is the other way round........

potential markets
potential sales outlets
Peer comment(s):

agree Claire Cox
2 mins
Something went wrong...
31 mins

customer volume potential

With an understanding of your competitive position in the
market and with estimates of volume of other operations,
you are ready to make projections of your customer volume
potential.

http://web1.msue.msu.edu/imp/modtd/33702004.html

OR: market volume potential

The product in question is also very unique - and it is also difficult to determine the market volume potential.

www.marketingprofs.com/ea/qst_question.asp?qstID=7767

assessing ingredient performance and technical barriers to success and analyzing frame-of-reference, price sensitivity and market volume potential

www.stevenyoung.net/typ_ingred.htm

OR: potential market volume
Something went wrong...
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