Glossary entry (derived from question below)
Swedish term or phrase:
utskick
English translation:
mailing
Added to glossary by
Peter Linton (X)
Feb 14, 2004 14:46
20 yrs ago
Swedish term
utskick
Swedish to English
Bus/Financial
Business/Commerce (general)
Looking for inspiration for this term. My dictionaries offer only the rather literal words "dispatch" or "send out", when a company sends out a mailshot, or sales collateral, or simply a welcome letter to new customers. "Mailshot" seems nearly right, but it implies a sales campaign, and to my mind would not include things like regular statements or welcome letters. So what do we call "utskick" in English? In particular the term "Standardutskick". Context is the various letters / reports / collateral / circulars / letters / brochures sent out by a bank to its customers.
Proposed translations
(English)
2 +3 | mailing | Alison Dieden |
3 | (postal and non-postal) circulars; circularis/zing of prospective clients etc. | KirstyMacC (X) |
Proposed translations
+3
22 mins
Selected
mailing
A general term, synonymous with dispatch, covering the letters/reports etc that you list. Not as purely commercial as mailshot.
3 KudoZ points awarded for this answer.
Comment: "Many thanks - mailing is a convincing solution.
Thanks also to Counsel - as ever, a thorough and useful answer, but in the end I chose the short simple answer.
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You may notice that I have given Alison only 3 points, not 4. This is not to downgrade Alison's very helpful answer, but ProZ, as you know, recommends these grades:
4: Answer was acceptable, explanation was good, reference was provided (or not needed)
3: Answer was acceptable, explanation was good, but reference was lacking
2: Answer was acceptable
1: Answer was somewhat helpful
May I take this opportunity, as moderator of this distinguished collective, to put in a request that we should follow the ProZ guidelines and enter marks accordinly. Too often we see an award of 4 points for merely suggesting or guessing a word, with no references. Admittedly that is more often by our occasional visitors, not regulars. But 4 points should be reserved for a good answer with one or two good references as well - they really help to confirm the meaning and the context, and the extra point is for the extra work undertaken. So 3 points for a good clear answer - like Alison's (and Counsel's, but we can only have one winner). Let us be brave and award 2 for a brief but acceptable answer, and 1 for a helpful guess. Answers on merit, not out of politeness. What do you all think ? Should we keep awarding 4 because of the benefits that brings on ProZ?
"
36 mins
(postal and non-postal) circulars; circularis/zing of prospective clients etc.
The answer, I believe, is contained in your question. Mailing could extend to e-mails, but maybe not to onfoot trudgers - like Pizza house-to-house pamphleteers who seem to follow me from country to country.
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Note added at 2004-02-14 15:24:19 (GMT)
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plus \'standard circular\'
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Note added at 2004-02-14 15:24:19 (GMT)
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plus \'standard circular\'
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