или "совместная электронная коммерческая деятельность"

Это несколько шире, чем торговля и относится к электроннопу вилу коммерции:

CPC—collaborative product commerce is an e-business opportunity that leverages product intellectual capital across the new Internet-driven inbound and outbound commerce opportunity streams. These opportunities include collaborative product design, customer-driven design, collaborative product/component sourcing, product commerce portals, and customer self-service applications such as product maintenance and product configurators.