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brand

Portuguese translation: promover

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand
Portuguese translation:promover
Entered by: Cintia Galbo

17:57 Mar 22, 2023
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research / Marketing digital
English term or phrase: brand
Marketers increasingly need to brand as they sell and sell as they brand.

No caso, seriam as duas ocorrências do verbo "brand" no contexto acima. Obrigada desde já pelas sugestões.
Cintia Galbo
promover
Explanation:
Diria que o sentido é esse.

v.t.
Agricultureto label or mark with or as if with a brand.
to mark with disgrace or infamy;
stigmatize.
to impress indelibly:
The plane crash was branded on her mind.
to give a brand name to:
branded merchandise.
to promote as a brand name.
https://www.wordreference.com/definition/brand
Selected response from:

expressisverbis
Portugal
Local time: 15:54
Grading comment
Obrigada!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +6promover
expressisverbis
4 +2construir a marca
Vitor de Araújo
3 +2destacar (suas marcas) enquanto vendem e venderem enquanto destacam (as suas marcas)
Felipe Tomasi
5Criar sua marca, ou contruir sua marca
Davi Lima
4inovar
Leonor Machado


Discussion entries: 1





  

Answers


6 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
destacar (suas marcas) enquanto vendem e venderem enquanto destacam (as suas marcas)


Explanation:
brand verb (CREATE BRAND)

[ T ] BUSINESS specialized
to make a product, organization, person, or place easy to recognize as different from others by connecting it with a particular name, design, symbol, set of qualities, etc.:

https://dictionary.cambridge.org/us/dictionary/english/brand

Felipe Tomasi
Brazil
Local time: 11:54
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 56

Peer comments on this answer (and responses from the answerer)
agree  Luis SILVA
15 mins
agree  Rafael Miranda
2 hrs
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
construir a marca


Explanation:
Trata-se do processo de "branding", conforme link abaixo.
É ir construindo a marca a cada material publicado.

Example sentence(s):
  • Os profissionais de marketing precisam construir a marca enquanto vendem e vender enquanto a constroem.

    https://resultadosdigitais.com.br/marketing/o-que-branding/
    https://criaufmg.com.br/2021/05/20/elementos-importantes-para-construcao-de-marca/
Vitor de Araújo
Brazil
Local time: 10:54
Specializes in field
Native speaker of: Portuguese

Peer comments on this answer (and responses from the answerer)
agree  MARINA MOTA
43 mins
agree  Ana Vozone
4 hrs
Login to enter a peer comment (or grade)

8 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +6
promover


Explanation:
Diria que o sentido é esse.

v.t.
Agricultureto label or mark with or as if with a brand.
to mark with disgrace or infamy;
stigmatize.
to impress indelibly:
The plane crash was branded on her mind.
to give a brand name to:
branded merchandise.
to promote as a brand name.
https://www.wordreference.com/definition/brand


expressisverbis
Portugal
Local time: 15:54
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 78
Grading comment
Obrigada!

Peer comments on this answer (and responses from the answerer)
agree  ferreirac
8 mins
  -> Obrigada, ferreirac!
agree  Renato Carvalho
32 mins
  -> Obrigada, Renato!
agree  Antonio Santos
51 mins
  -> Obrigada, António!
agree  Paulinho Fonseca
1 hr
  -> Obrigada, Paulinho!
agree  Mario Freitas: Promover sua marca
3 hrs
  -> Obrigada, Mário! Como traduzi mentalmente como "promover a marca", faltou colocá-la (a marca) aqui.
agree  Maria Teresa Borges de Almeida
17 hrs
  -> Obrigada, Teresa!
Login to enter a peer comment (or grade)

30 mins   confidence: Answerer confidence 5/5
Criar sua marca, ou contruir sua marca


Explanation:
Esse "brand", usado como verbo, viria do termo "branding" que é basicamente criar uma imagem para uma empresa ou produto, uma marca. As palavras "criar" e "construir" podem ser igualmente utilizadas e você pode até variar entre elas, evitando muita repetição.

Davi Lima
Brazil
Local time: 11:54
Native speaker of: Native in PortuguesePortuguese
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
inovar


Explanation:


Leonor Machado
Local time: 15:54
Native speaker of: Portuguese
PRO pts in category: 127
Login to enter a peer comment (or grade)



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