push communications
Spanish translation: (estategia de) comunicaciones push/de empuje
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| 02:21 Nov 11, 2011 |
| English to Spanish translations [PRO] Tech/Engineering - IT (Information Technology) / Marketing/Mobile app | |||||||
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|  Selected response from: Daniel Grau Argentina | ||||||
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| 4 | (estategia de) comunicaciones push/de empuje |
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| Push vs. Pull communications |
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Answers
6 hrs confidence: 
(estategia de) comunicaciones push/de empuje Explanation: … pero tal vez poniendo push en bastardilla, para demostrar que somos cultos. Como sabrás, la gente de mercadeo utiliza una enorme cantidad de anglicismos, y esta no es la excepción. Según estos diccionaris especializados de Google Books: • Estrategia push También conocida como "estrategia de empuje", en la que las acciones de comunicación comercial del fabricante […] (Diccionario de la comunicación comercial, http://books.google.com/books?id=Tu9OvAJxrRAC&pg=PA200&dq="p... ) • Sistemas push Estrategia de marketing que intenta atraer a los consumidores a través de decisiones que empujan a la compra del producto […] (Diccionario de dirección de empresas y marketing, http://books.google.com/books?id=MQBedTg_CrIC&pg=PA230&dq="s... ) • estrategia push Estrategia de marketing que consiste en presionar (con ofertas, descuentos, etc.) […] (Diccionario de la publicidad, http://books.google.com/books?id=WcFWB8sQugIC&pg=PA267&dq="p... ) Saludos, Daniel |
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Reference comments
9 mins |
| Reference: Push vs. Pull communications Reference information: Communication - Push or Pull? Business has changed drastically over my lifetime. The way that business has changed their customer relationships is now happening with employees. Like early marketing leaders still concentrate on the "Push" style of communication - telling employees information. This is done via newsletters, roadshows, briefings, posters, policies etc all are sending a message in the hope that employees will understand the message. The onus being on telling the employees the information. But work has changed. The newer generations do not like this style, they are more questioning. Even the older workers, as consumers, have got tired of being told what to buy into....they repel the telling mentality. OK they don't stand up and say that...but that is what the silence at the end of the meetings means! Marketing moved to a relationship approach and a pull method. Leaders need to do this at work to capture the heart and mind of each individual. This engagement will lead to greater profits. So best practice is now centered around:- blogging, surveys, walking around, workshops, breakout sessions, 360 degree feedback, wiki's. All these are inviting the employee to buy into the employer brand by helping to shape the way it evolves. People want their say, want to be included, want a 2 way relationship if they are going to give their hearts and minds. So do you use push or pull....do you see them as people who should be grateful for a job or consumers of your vision? http://theengagingbrand.typepad.com/the_engaging_brand_/2007... |
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