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on-trade

Portuguese translation: dentro do estabelecimento comercial

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:on-trade
Portuguese translation:dentro do estabelecimento comercial
Entered by: Alberto Cury

10:35 Jul 9, 2014
English to Portuguese translations [PRO]
Tech/Engineering - Marketing / Market Research
English term or phrase: on-trade
This has led to a growth in niche categories, as seen with the rise of the cicerone in some on-trade
markets, who plays the same role for beer as that of the sommelier for wine.
Alberto Cury
Brazil
Local time: 12:25
dentro do estabelecimento comercial
Explanation:
www.proz.com › ... › Business/Commerce (general)
22/11/2005 - (KudoZ) English to Portuguese translation of on trade and off trade ... as lojas, em que as bebidas são compradas para consumo fora delas.
Selected response from:

Claudio Mazotti
Brazil
Grading comment
tks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1dentro do estabelecimento comercial
Claudio Mazotti
4mercado no ponto de venda / mercado frio
Mario Freitas
4ponto de venda
Natália Mazzilli Pereira


Discussion entries: 2





  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
dentro do estabelecimento comercial


Explanation:
www.proz.com › ... › Business/Commerce (general)
22/11/2005 - (KudoZ) English to Portuguese translation of on trade and off trade ... as lojas, em que as bebidas são compradas para consumo fora delas.

Claudio Mazotti
Brazil
Native speaker of: Portuguese
PRO pts in category: 147
Grading comment
tks

Peer comments on this answer (and responses from the answerer)
agree  Maria Teresa Borges de Almeida
14 mins
  -> obrigado!
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
mercado no ponto de venda / mercado frio


Explanation:
Nomenclatura utilizada pelos fabricantes de bebidas no Brasil.

Mario Freitas
Brazil
Local time: 12:25
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 359
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
ponto de venda


Explanation:
Nesse caso especificamente, eu utilizaria "ponto de venda" para substituir a expressão "on-trade", já que esse é o termo mais utilizado por profissionais de marketing de varejo no Brasil. Segue artigo publicado no site da POPAI, ótima fonte de referência sobre o assunto: http://www.popaibrasil.com.br/marketing-experiencial-no-pdv/


    Reference: http://www.popaibrasil.com.br
Natália Mazzilli Pereira
Brazil
Local time: 12:25
Specializes in field
Native speaker of: Portuguese
PRO pts in category: 20
Notes to answerer
Asker: Oi Natalia, Muito obrigado. Seu link foi extremamente útil att

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