German term
United Kingdom
Hands-on experience of commerce
Native in: English
Works in: German to English, French to English, English
Streckenbuchung
This particular clause deals with what the contract calls "nicht-klassische Medieneinsat-konzepte"
"Sonderbuchungen, die durch die Abnahme von **Streckenbuchungen** durch LEISTUNGSERBRINGER ermöglicht werden"
This is an item in a list of services and unfortunately is not part of a sentence. Other items in the list are things like:
Viral marketing
Online/offline marketing
Kreation
In game advertising
kreative Konzepte
| 4 | continuous booking |
Daniel Arnold (X)
|
| 4 +1 | block booking |
philgoddard
|
| 4 +1 | series booking |
Julia Burgess
|
| block booking |
Julia Burgess
|
Proposed translations
continuous booking
http://www.ardzdf-fernsehwerbung.de/fileadmin/user_upload/inhalte/PDFs/KOMPAKT_05-2015.pdf
http://www.portlandpress.com/pp/BS_Media_Pack_booklet_A4_CMYK.pdf
| neutral |
Julia Burgess
: This does stress that advertising space is booked in more than one edition (i.e. one edition/issue after another), which is good.
16 hrs
|
United States
Six languages into flawless English
Native in: English
Works in: German to English, French to English, Spanish to English, and 4 more.
block booking
United Kingdom
Experienced in the travel industry
Native in: English (Variants: British, US)
Works in: German to English
series booking
9.2 If an Advertiser cancels the balance of a contract ... they relinquish any right to any <b>series</b> discount to which they were previously entitled
Discounts are available for series bookings
| agree |
Ian Kahn
: it may be worth noting in the TV market, advertising is bought in terms of "upfront", which are the longer, contractual, often discounted rates booked in advance and "scatter", ads booekd short notice and at a higher price.
69 days
|
Reference comments
United Kingdom
Experienced in the travel industry
Native in: English (Variants: British, US)
Works in: German to English
block booking
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Note added at 17 hrs (2015-11-19 10:38:15 GMT)
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NB "block" does not necessarily = "Strecken", since a block of bookings doesn't have to be used consecutively.
Discounts available for block booking
Block-booking discounts available
Discussion
That is the straightforward translation.
Nicht-klassisch I'd call "unconventional"
If I understand it correctly, it's a commercial forming part of a short break of two or three ads on a particular theme (eg cars during Top Gear), and therefore having greater impact. This is conditional on also buying a larger block of ads in traditional longer slots.
Presumably the Leistungserbringer are ad agencies or media buyers.
"Ein Vertrag über die Veröffentlichung mehrerer Anzeigen (Streckenbuchung), kann unter Beachtung der dem Werbetreibenden gemäß Preisliste gewährenden Rabatt, in Absprache der jeweiligen Erscheinungstermine, auf Abruf des Auftraggebers erfolgen" - so it appears to mean something like "block/multi-ad bookings".
However, I think there may be more to it than that, and I'm interested in what the whole sentence means. Who are the "Leistungserbringer", why do their "Streckenbuchungen" enable "Sonderbuchungen", and why is this "nicht-klassisch"?
http://www.adritz.de/pdf/AGB-5_Verlagsobjekte.pdf