equities
German translation: Markenwerte
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| 16:39 Jul 28, 2018 |
| English to German translations [PRO] Bus/Financial - Marketing / Market Research | |||||||
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|  Selected response from: David Hollywood Local time: 18:55 | ||||||
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| 4 +1 | Markenwerte |
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| Marktwert |
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| Marktwert |
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Answers
8 hrs confidence: 
peer agreement (net): +1
peer agreement (net): +1Markenwerte Explanation: Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke. |
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Reference comments
2 hrs |
| Reference: Marktwert Reference information: equity (actual value)=Marktwert Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va... -------------------------------------------------- Note added at 2 hrs (2018-07-28 18:56:35 GMT) -------------------------------------------------- Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va... |
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8 hrs |
| Reference: Marktwert Reference information: 'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.[1][2][3][4] Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation.[5] |
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