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Glossary entry

German term or phrase:

Werbeschaltung

English translation:

placement (of an ad), media buying, media buy, space buying, airtime buying, time buying

Added to glossary by Cilian O'Tuama
Aug 19, 2002 14:44
22 yrs ago
6 viewers *
German term

Werbeschaltung

German to English Marketing Advertising / Public Relations
In an online media specification: Üblicherweise ist in den jeweiligen Schaltungspreisen ein detailliertes "Ad-Reporting" für die jeweilige Werbeschaltung inbegriffen.

Thanks very much!

Harold
Proposed translations (English)
4 placement
5 Advertising
4 advertising publication
3 advert (or ad) presentation / display

Proposed translations

1 hr
Selected

placement

Koschnick Standard Wöbu für Werbung, Massenmedien und Marketing

Werbeschaltung: (Schaltung von Werbemitteln) placement (of an ad), media buying, media buy (Werbemittel, die nach Fläche berechnet werden) space buying, (Funkmedien) airtime buying, time buying
Something went wrong...
3 KudoZ points awarded for this answer.
7 mins

advertising publication

i.e. online publishing of advertising.
Something went wrong...
9 mins

Advertising

Simply Advertising (in US English).
Something went wrong...
35 mins

advert (or ad) presentation / display

I think they're talking about the time when a particular advert is being displayed, transmitted, presented, can all three terms run under "presentation" or "display" (the latter excludes audio)...

So, the sentence must be close to this version:

Relevant display prices generally include "ad-reporting" for the particular ad(vert) display.
Something went wrong...
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