Hallo Elke,

kann oft wörtlich oder übertragen mit profile ausgedrückt werden, bei Personen aber mit personality, bei Reifen mit tread

Though there is some overlap, the usage of _profile_ in English differs substantially from the uses of _Profil_ in German.

I wouldn’t combine them in a single, identical expression but use or create separate expressions to suit context.

In the figurative sense (Profil zeigen), English expressions could range from differentiating the company to positioning itself to showing off its unique products/services.

HTH Tom

company image / company structure / outline

While "company profile" exists, this is usually more technical, in the sense of what they do, their structure etc. A profile often is a written document, a summarty or outline.

"Company image" is more a presentation of the "character". "Company structure" goes more in the diretcion of the organizational.

Strukturprofil = structiural profile.

Firma X zeigt Profil = Company X has a highly profiled image

HTH

Although it may sound too literal, I think it still works, especially as a sort of pun when actual 'profile' is meant.