copywriter redactor de texte publicitare
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| Language pair: | din engleză în română |
| Definition / notes: | A copywriter usually works as part of a creative team. Agencies and advertising departments partner copywriters with art directors. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, often including the acquisition of copy information from the client. Copywriters are similar to technical writers, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it. |
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