I can’t really talk about experts and specialists without mentioning niche marketing. This concept has been gaining popularity over the past few years, with marketers trying to find the right term to cover marketing to narrow, specific segments of clients. This is what niche marketing really is, and by large it uses the same strategies and tools as “normal” marketing, but the target market is much more narrow. I’ve been reading a lot about this topic and working on my own niche marketing strategy for Polish English online communication, so I’m sharing my thoughts on it and some resources below!

This is exactly why niche marketing is something every expert translator should pay attention to. Niche marketing, first of all, enables us to make the most of resources (time and money) that we invest in marketing because it’s better targeted, therefore has higher chances of bringing good results. Second, niche marketing aims at building long-term relationships with customers within our best market, allowing us to concentrate on serving our best clients. Third, niche marketing requires us to narrow down the scope of our work, allowing us to get to know our clients even better.

How to develop a niche marketing strategy then? More.

See: WantWords

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