As the media keep reminding us, our business environment is becoming increasingly global. One direct result is that successful businesses wanting to sell products in new areas, expand internationally, network with suppliers, and enhance their local and international image need the services of the fast-growing translation industry to get their message across to new markets.
A poor translation can result in missed opportunities – or worse, costly and embarrassing mistakes.

I do think that translating involves more than replacing a word with its equivalent in another language.

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