Member since Jul '18

Working languages:
English to Italian

Francesca Piga
Shaping Words

London, England, United Kingdom
Local time: 23:40 GMT (GMT+0)

Native in: Italian (Variant: Standard-Italy) Native in Italian
Account type Freelance translator and/or interpreter, Identity Verified Verified member
Data security Created by Evelio Clavel-Rosales This person has a SecurePRO™ card. Because this person is not a Plus subscriber, to view his or her SecurePRO™ card you must be a Business member or Plus subscriber.
Affiliations This person is not affiliated with any business or Blue Board record at
Services Translation, Editing/proofreading, Subtitling, Training, Copywriting, Native speaker conversation
Specializes in:
Tourism & TravelMarketing / Market Research
Advertising / Public RelationsCosmetics, Beauty
Textiles / Clothing / FashionLinguistics

Preferred currency GBP
KudoZ activity (PRO) PRO-level points: 72, Questions answered: 57
Blue Board entries made by this user  0 entries
Payment methods accepted Wire transfer, PayPal | Send a payment via ProZ*Pay
Translation education Bachelor's degree - LUSPIO - Libera Università degli Studi San Pio V
Experience Years of experience: 9. Registered at Oct 2014. Became a member: Jul 2018. Certified PRO certificate(s) N/A
Credentials English to Italian (Libera Università degli Studi San Pio V - Facoltà di Interpretariato e Traduzione)
English to Italian (Università per Stranieri di Siena)
English to Italian (Università degli Studi Internazionali di Roma)
Memberships N/A
Software Adobe Photoshop, MateCat, memoQ, MemSource Cloud, Microsoft Excel, Microsoft Office Pro, Microsoft Word, World Server, Powerpoint, SDL Online Translation Editor, SDL TRADOS, Wordfast
Events and training
Professional objectives
  • Meet new translation company clients
  • Meet new end/direct clients
  • Network with other language professionals
  • Get help with terminology and resources
  • Learn more about translation / improve my skills
  • Stay up to date on what is happening in the language industry
  • Improve my productivity

                                                                                                         ABOUT ME

My name is Francesca and I am an English to Italian translator with over 8 years of experience.

Former Italian Lecturer, I specialize in marketing and advertising, travel and tourism and clothing and beauty industry.

                                                                                               FIELDS OF EXPERTISE

                                                                                    Marketing translation and advertising transcreation

Over the past 8 years I helped plenty of small and medium businesses to grow their presence on the Italian market. “Context and audience” are two of the main keys for a successful and effective communication, and translation is no exception.

With an extensive knowledge of the marketing and advertising fields I can provide you with a copy translation which not only addresses correctly the target audience and cultural differences, but also emphasizes the right tone and style.

I pride myself on having honed both above the line and below the line contents for global brands such as Fitbit, Nespresso, Tiffany, Apple, MasterCard and EA, completing more than 550 transcreation projects and translating over 2 million words in this field only.

                                                                                                           Tourism and travel

Having lived in two different countries and visited more than 30 both within and outside of the European Union, I leverage my extensive knowledge of the travel and tourism lingo in all my projects.

But I go beyond that. As a veteran traveler I also came to a deep understanding of the best style when adapting marketing materials for both high-end hotels and budget-price accommodations.

Whether you have a website, travel guide, brochure, blog or newsletter that needs to be translated into Italian, I will be happy to cooperate with you, just like I did with some of the biggest names in the industry – previous and current clients include HomeAway, Airbnb, Westin Hotels and Resorts, IHG and

                                                                                                   Clothing and beauty products

Being interested in clothing and beauty products from an early age, it only came natural to me to specialize in this domain as I started out as a translator.

Since then, I took on more than 1 million words in this field, contributing to the Italian success of brands such as The North Face, L’Oréal, Loro Piana and Primark.

As an example of my work, a few years ago I localized all of Aesop’s marketing contents as the brand launched their first stores in Italy.
And I am not scared of taking on contents on men’s products! In fact, I loved working with businesses such as The Bluebeards revenge on their shaving and skin care products.


BA in Translation and Interpreting
MA in Didactics of Italian language
Transcreation course for commercial and promotional contents

                                                                                                     CONTACT ME

Have you got a project in one of these areas? I would love to further discuss your needs. Just get in touch at [email protected], and I’ll get back to you in a couple hours during European working hours.

This user has earned KudoZ points by helping other translators with PRO-level terms. Click point total(s) to see term translations provided.

Total pts earned: 76
PRO-level pts: 72

Language (PRO)
English to Italian72
Top general fields (PRO)
Social Sciences8
Top specific fields (PRO)
Marketing / Market Research26
Photography/Imaging (& Graphic Arts)11
Tourism & Travel11
Advertising / Public Relations4
Cosmetics, Beauty4
Food & Drink4
Pts in 1 more fld >

See all points earned >
Keywords: Italian, translation, translator, transcreator, advertisement, marketing, transcreation, adaptation, description, advertising, promotional, contents, clothing, cosmetics, beauty, skincare, travel, tourism, hotel, hotels, sportswear, fashion, website, website contents, software, consumer electronics, electronics, computers, IT, business, e-commerce, products translation, website, online contents, apparel, into Italian, Italian market, English into Italian, professional translator

Profile last updated
May 29, 2020

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