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English to Portuguese: DA PUBLICIDADE NO CÓDIGO DE DEFESA DO CONSUMIDOR E DA HARMONIA COM O ORDENAMENTO JURÍDICO General field: Law/Patents Detailed field: Advertising / Public Relations
Source text - English O presente texto tem como objetivo discutir acerca da publicidade, suas questões, suas consequências e reflexos juridicos originados pela positivação no Código de Defesa do Consumidor (CDC). A publicidade será tratada a luz das disposições do referido Códex Consumerista, buscando uma definição para seu conceito, bem como descrever suas características, principalmente, quando analisada sob o enfoque da oferta realizada pelo fornecedor e a necessidade de harmonia com o ordenamento jurídico, sendo uma publicidade lícita em sua plenitude jurídica. Os consumidores muitas vezes têm seus direitos vilipendiados pelo uso indiscriminado da publicidade sem responsabilidade, sendo necessária uma análise também sobre a responsabilização dos fornecedores e demais aspectos jurídicos previstos pelo CDC. Dessa forma, utiliza-se para o trabalho o estudo das legislações em questão, que será refletida sob a ótica do ordenamento jurídico pátrio, da hermenêutica jurídica, e observando entendimentos jurisprudênciais. A publicidade, com destaque para sua modalidade enganosa, será ainda examinada buscando sua harmonia com o ordenamento juridico pátrio. Para tanto, será realizado o estudo de um caso fictício, porém dotado de verossimilhança teórica, criado com a finalidade de elucidar melhor as questões práticas e teóricas existentes no tema e a aplicação do CDC. No tocante à metodologia utilizada, o artigo trabalha o tema por meio de pesquisa bibliográfica, com base nas legislações aplicáveis, na hermenêutica jurídica e no citado estudo de caso.
Translation - Portuguese Advertising in the consumer defense code and harmony with code and harmony with the legal order
The present text focuses on discussing advertising, its issues and consequences, and legal reflexes originating from the affirmation in the Consumer Defense Code (CDC). Advertising will be treated amongst the provisions of the aforementioned Consumerist Codex and seek a definition for its concept. It will also focus on describing its characteristics, especially when analyzed under the focus of the offer made by the supplier and the need for harmony with the legal system, being lawful advertising in its legal fullness. Consumers often have their rights vilified by the indiscriminate use of advertising without responsibility and an analysis is also necessary on the liability of suppliers and other legal aspects provided by the CDC. In this way, the study of the legislation used for the work will be reflected from the perspective of the national legal system and legal hermeneutics, and observing jurisprudence understandings. The advertising, with emphasis on its deceptive modality, will also be examined by seeking its connection with the country's legal system.
To do so, a fictitious case study written with theoretical likelihood, constructed to clarify the practical and theoretical topics related to the thematics and the applicability at CDC will be analyzed.
Regarding the methodology, the article approaches the thematics from the available bibliography, based on the applicable legislation with the juridical hermeneutical and the mentioned case study.
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Years of experience: 4. Registered at ProZ.com: May 2023.
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Bio
Translator with over 2 years of experience in English-Brazilian Portuguese translations and English teacher (11 years of experience). Highly professional, flexible, deadline-driven, and easy to reach. Graduated in Biological Sciences and passionate about movies and series, have already translated many episodes of series from streaming platforms (HBO Max, Prime Video, etc).
Translation, edition, revision, and localization – Natural Sciences, Health Sciences, Entertainment. Subtitling and revision of long and short videos (series, movies, classes, courses, documentaries, etc).
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