Glossary entry

English term or phrase:

commoditization

Italian translation:

ampia disponibilità a basso costo

Added to glossary by gianfranco
Apr 18, 2005 16:18
19 yrs ago
6 viewers *
English term

commoditization

English to Italian Marketing Marketing
"the growth of laboratory automation is fueled by the commoditization of hardware and software".

Conosco il senso di commoditization, e ho visto che viene ampiamente usata anche in italiano, ma preferirei tradurla...

Come posso renderla in modo breve ma efficace?
Grazie
Change log

Apr 18, 2005 20:46: gianfranco changed "Field" from "Other" to "Marketing" , "Field (specific)" from "Other" to "Marketing"

Proposed translations

+3
3 mins
Selected

ampia disponibilità a basso costo

sinceramente preferisco la parafrasi qui sopra al termine singolo
(mercificazione?!?) che rischia di non esprimere bene lo stesso concetto.

ciao
Gianfranco
Peer comment(s):

agree Alessandro Cattelan (X) : .
1 min
agree Letizia Alhaique Caioli
2 mins
agree Marco Borrelli
57 mins
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4 KudoZ points awarded for this answer. Comment: "Alla fine ho scelto: "ampia disponibilità e accessibilità". Vi ringrazio tutti per aver contribuito a questa conclusione, ma assegno i punti a Gianfranco perchè la sua soluzione, oltre che la prima, è stata quella che mi ha aiutato di più. Grazie!"
29 mins

articoli di consumo di massa

solo un'alternativa.

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Note added at 32 mins (2005-04-18 16:50:03 GMT)
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scusa..ovviamente, \"siano diventati articoli/prodotti/beni...\"
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55 mins

ampia disponibilità

per rendere il testo meno "pesante" eviterei di scrivere a basso costo
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1 hr

diffusione/espansione (di articoli/prodotti/merci su un mercato) a prezzi competitivi

Io l'ho intesa così leggendo queste righe stralciate dalle pagine web indicate sotto:

An important thing you notice from all these examples is that it's easy for software to commoditize hardware (you just write a little hardware abstraction layer, like Windows NT's HAL, which is a tiny piece of code), but it's incredibly hard for hardware to commoditize software.

Maybe, but the fact that Java bytecode also commoditizes the hardware is some pretty significant collateral damage to sustain.

(That's how you commoditize your complement). For years Microsoft had its own p-code compiler and portable windowing layer which let Excel run on Mac, Windows, and OS/2, and on Motorola, Intel, Alpha, MIPS and PowerPC chips.


Commoditized products are inputs into innovation. The fact that they are commoditized actually means it's easier and cheaper to use them innovatively to gain a competitive advantage.
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