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Glossary entry

French term or phrase:

la marque à l\'hélice

English translation:

beamer

Added to glossary by Stephanie Ezrol
Jul 29, 2012 22:02
11 yrs ago
French term

la marque à l'hélice

French to English Marketing Automotive / Cars & Trucks BMW nickname
This is from a website page about online automobile forums that are mostly brand specific. This is from the section about "Forum BMW Fans"

"Forum généraliste traitant de la marque à l'hélice sous toutes ses formes... "

I googled the phrase "la marque à l'hélice" and it seems to be a French way of referring to BMW. Is that correct?

Do we have a similar English language moniker for BMW?

Any advice or suggestions will be greatly appreciated.
Proposed translations (English)
3 +6 beamer
3 +1 the propeller brand
4 The Helix brand
References
BMW emblem (see 1917)
another ref
Bavarian colours:
Change log

Jul 29, 2012 22:37: cc in nyc changed "Field (specific)" from "Business/Commerce (general)" to "Automotive / Cars & Trucks"

Jul 30, 2012 20:55: cc in nyc changed "Field (write-in)" from "website" to "BMW nickname"

Proposed translations

+6
25 mins
Selected

beamer

a BMW is often called a beamer or bimmer.
Reference:

http://www.urbandictionary.com/define.php?term=beamer

Peer comment(s):
agree cc in nyc : common moniker for BMWs
6 mins
Thanks
agree Yvonne Gallagher : http://jalopnik.com/139926/bimmer-vs-beamer-the-answer
9 mins
Really interesting source, thanks
agree Kate Collyer : a very good equivalent
10 mins
Thank you, Kate
agree writeaway : if one ignores the actual logo issue and just goes for the most-used nickname in English.......
10 hrs
agree Letredenoblesse
12 hrs
agree Bertrand Leduc
19 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks. And thanks to every one who posted references that were very interesting. For an American car audience - not a piece of history/commentary - this works"
+1
30 mins

the propeller brand

As in "BMW Short History of the Propeller Brand"
http://super-cars.net/bmw-history-of-the-propeller-brand/www...


Variations:

In their efforts to make the Blue Propeller brand as green as possible, BMW has tweaked its 520d EfficientDynamics Sedan [...]
http://www.iol.co.za/motoring/cars/bmw/green-propeller-super...

These numbers may sound familiar if you’re a fan of the Bavarian propeller brand: [...]
http://www.caranddriver.com/news/2012-bmw-m5-official-photos...

But the logo may just reflect the colors of the Bavarian flag, see:
http://www.caranddriver.com/news/2012-bmw-m5-official-photos...
Peer comment(s):
agree Cyril B.
1 hr
Thank you.
neutral writeaway : you've heard this used to refer to a BMW??? the logo may resemble a propeller but the car isn't exactly referred to as the propeller brand afaik
10 hrs
It's used more in "print": http://www.google.com/search?client=safari&rls=en&q="propell... ... But note that I was the first to agree with "beamer" ;-)
Something went wrong...
29 mins

The Helix brand

This is referred to as Helix in English.

http://www.helix13.com/



--------------------------------------------------
Note added at 30 mins (2012-07-29 22:32:48 GMT)
--------------------------------------------------

"Any experience with Helix band foglights?" (forum question)
http://www.m5board.com/vbulletin/e39-m5-e52-z8-discussion/80...

--------------------------------------------------
Note added at 30 mins (2012-07-29 22:33:06 GMT)
--------------------------------------------------

Sorry that should read "brand" (not band)

--------------------------------------------------
Note added at 32 mins (2012-07-29 22:34:19 GMT)
--------------------------------------------------

"In latest August, I purchased a new design Helix intercooler. I never installed it. Honestly, I'm F!ing board of my 335i. I can't enjoy the car for what it's best at - going fast...."
http://www.7machine.com/bmw/35036.html

--------------------------------------------------
Note added at 33 mins (2012-07-29 22:35:21 GMT)
--------------------------------------------------

"BMW - HELIX
Helix Autosport is now a leading supplier of hand made competition clutches. Helix Autosport clutches and flywheels have become a market leader for their reliability and performance, on or off the race circuit.
Helix have won over 50 motor sport awards and provides clutches to teams as diverse as a Paris-Dakar winner and FIA Touring Car Teams.
All Helix clutches are hand made and individually tested to insure that every product lives up to the expectations of competitive motorsports and will not fail when you least expect it."

http://www.part-box.com/products.php?cat=2784-bmw&sort=0&bra...
Peer comment(s):
neutral writeaway : Helix is a brand. But it's not used to refer to BMW cars. Not in English at least, afaik. http://www.helix-autosport.com/about-us/
10 hrs
neutral cc in nyc : Your references are for car parts that do not seem to be unique to BMWs
14 hrs
Something went wrong...

Reference comments

33 mins
Reference:

BMW emblem (see 1917)

Confirms that it does represent a propeller.
Reference:

http://www.bmwgroup.com/e/nav/index.html?../0_0_www_bmwgroup_com/home/home.html&source=overview

Peer comments on this reference comment:
agree Salih YILDIRIM
11 hrs
Thanks!
Something went wrong...
10 hrs
Reference:

another ref

Something went wrong...
17 hrs
Reference:

Bavarian colours:

Something went wrong...
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