Nov 29, 2012 10:49
11 yrs ago
English term

Media Insights

English to French Other Advertising / Public Relations
(i) Media Insights : media marketplace review/development and provision of on-going updates

Discussion

ormiston Nov 29, 2012:
quant au sens... pour moi il est plus précis et pointu - plutôt du style 'enjeux-clés'
ormiston Nov 29, 2012:
is this not the official title of the publication? In which case what follows clarifies the subject. I increasingly hear French marketets talking about 'des insights' !

Proposed translations

5 mins
Selected

Aperçu des médias

ou panorama (tour d'horizon du marché des médias)

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Note added at 3 hrs (2012-11-29 14:03:56 GMT)
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Définition "insight" dans le Collins

1- (= revealing glimpse) aperçu masculine
an insight into sth un aperçu de qch

to gain an insight into sth avoir un aperçu de qch ⇒ During my time there I gained valuable insights into the profession. Pendant la période que j'ai passée là-bas, j'ai eu un aperçu intéressant de la profession.
to give sb an insight into sth donner à qn un aperçu de qch

2- (= understanding, discernment) sagacité femininen.

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Dans le cas présent, j'ai l'impression qu'il s'agit du sens n°1 et que cela se rapproche de l'exemple "insights into the profession" (un aperçu (...) de la profession).

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4 KudoZ points awarded for this answer. Comment: "réponse la plus rapide et que j'ai retenue"
8 mins

revue plurimédia

une suggestion
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2 hrs

Présentation des médias

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1 hr

comprendre les médias

..

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Note added at 2 hrs (2012-11-29 13:39:00 GMT)
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insight :
1. the ability to perceive clearly or deeply; penetration
2. a penetrating and often sudden understanding, as of a complex situation or problem
http://dictionary.reference.com/browse/insight?s=t
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4 hrs

revue des médias

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