Kontakte

18:47 Oct 28, 2013 

Good points!
I reckon, though, that the simplest way for an agency to put across channel/media effectiveness in a pitch presented to a client is to express it in potential or predicted reach.
Only three things really interest the clients - how many customers - potential revenue/sales volumes - and, what will it cost. All the rest is pretty packaging to attract the "marks" (old circus and sideshow "carnie" slang for paying customers).

1. Define the target group (age, affinities, lifestyle, income etc)
2. Determine where they are (TV, social media, print, online, etc.)
3. Define the channels to reach them where they are (print, TV, radio, social media, blogs, forums etc.)
4. Adapt to their needs and generate awareness in the appropriate channels, initially with teasers, mailing campaigns,banners, games, competitions, virals and all the other tricks that eventually lead them to the meat of the matter - i.e. paying for the product or service..

18:23 Oct 28, 2013 

Do you know what kind of numbers are given here? That would help to figure out if they mean the potential reach (exposure etc.) of the ad campaign (e.g. one TV ad = 2 million viewers) or if its simply the number of TV ads that will be placed, or the total number of posters/billboards etc. Definitely not audience, and brand mentions is much broader as it includes mentions by other sources (i.e. in independent articles, reviews etc.) It could also be frequency (Number of times an advertisement is printed or a commercial is broadcast within a particular period, according to the business dictionary).

16:04 Oct 28, 2013 

between TV exposure and poster distribution. you might want to consider two terms here.

13:15 Oct 28, 2013 

http://www.clearchannel.co.uk/press-centre/news/2011/01/18/h...

"... The first notable finding was that ad contacts were correlated to footfall, ..."

12:57 Oct 28, 2013 

Right, I thought this was in the part where they're trying to tell people how to get in touch with them. I overlooked that.

I don't think it's contact or contacts then. I unfortunately can't remove the unfortunately rash non-pro, sorry. :( I'm having difficulty thinking about what term this actually is - I'm in IT mode right now...

Could you use "audience" here?

12:48 Oct 28, 2013 

Thanks Rose.
I think though in this context that rather than meaning contact details', it refers to the number of times a brand logo gets seen on different types of media, so how many people see it, how many times it is viewed etc.
If that makes sense..

12:44 Oct 28, 2013 

It's just the obvious, although I'd say "contact", singular, in most cases and the German would probably be better in singular, too, unless they want to include more information and make it "contact details". Or you could make it "contact number", but that might look silly.