bardzo z góry przepraszam za rozwlekłe fragmenty, ale z tym "influencerem" to nie do końca wszystko jasne.

BUSINESS INFLUENCER - make your mark
Beat the competition with media and key message training to develop your clear, strong, memorable message. Business Influencer ensures that you get your point of view across to the media and make the most of every interview.

Archangel Communications arrange for your spokespeople to be trained by leading professionals. The session covers how to get the most out of contact with journalists and the identification and development of key messages. Key messages will not only help your spokespeople in preparing and participating in interviews, it will inform your organisation of what it needs to consider, in terms of content and emphasis, for internal and external communications.


Artykuł na temat:
In fact, IT purchasing decisions are often made not by so-called C-level folks, but by the technical people in the trenches. That’s you. You’re what I call an influencer. That means when a problem comes up in your organization, you pinpoint the answer, research solutions, make recommendations—and fill out the check request. You do everything but sign it. You heavily influence your company’s technical strategies by structuring the problem and formulating the responses—and by understanding the details behind the decisions.

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Note added at 2 hrs 48 mins (2003-11-06 00:29:43 GMT)
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i tu jeszcze:

http://www.ketchum.com/DisplayWebPage/0,1003,2263,00.html

New York, NY (September 15, 2003) – Ketchum, capturing the growing importance of influencers in shaping buying decisions, today launched Ketchum Influencer Relationship Management (Ketchum IRM). The proprietary program identifies and reaches that select group of people who, for each company or organization, mold the perceptions and behaviors of customers and decision makers.

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Note added at 5 days (2003-11-10 23:13:19 GMT) Post-grading
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dziękuję bardzo, mam nadzieję, że udało ci się znależć jakiś dobry odpowiednik! ;o)