English to Chinese Tech/Engineering IT (Information Technology)

The challenge for marketers is the daunting number of variables and data points they face: the products customers have purchased, how they paid, time between purchases, where the customers reside or work, original sources of the customers, personal demographics and credit reports. The list goes on, and the relationships among them are far too complex for a casual glance at a report. Elements that appear related on the surface might not be, while other more important relationships are buried several layers down in the data. Innovators in this space are probing deeper into the relationships, the dependencies and the unexpected facts that hold the keys to a frustrated customer. This is no job for a simple spreadsheet.